Hi,
The section of the Code that is relevant is Article 7.
http://www.who.int/nutrition/publications/code_english.pdf
Formula milk companies usually argue that what they put into journals is informational rather than advertorial and that any education is scientific in basis. In this way they have managed to continue with these practices for some years.
Baby Milk Action are very helpful when it comes to application of the WHO Code
http://www.babymilkaction.org/
This article may be of some relevance:
Dykes F,
Richardson-Foster H, Crossland H, Thomson G (in press) ‘Dancing
on a thin line’: Evaluation of an Infant Feeding Information Team to implement the WHO Code of Marketing of Breast-milk Substitutes.
Midwifery
doi:10.1016/j.midw.2011.08.012
BW,
Fiona
Fiona Dykes PhD, MA, RM, ADM, FHEA
Professor of Maternal and Infant Health,
Maternal and Infant Nutrition and Nurture Unit (MAINN),
School of Health,
Brook Building – Room 220,
University of Central Lancashire,
Preston,
Lancashire,
PR1 2HE
Email:
[log in to unmask]
Tel:
+44(0)1772 893828
www.uclan.ac.uk/schools/school_of_health/research_projects/mmch/fiona_dykes_research.php
Hi
I have declined requests to speak at such events and examined my reasons. I did get a response saying my view would be passed on but not any indication of acting on. I also noticed this week that the bmj carries formula adverts, though these seem geared to
dealing with medical problems I wonder if these also breach the code.
Dr. Christine McCourt
Professor of Maternal and Child Health,
City University
Alexandra Building
Philpot Street
London, E1 2EA
Mobile: 0791 235 1476
Email:
[log in to unmask]
Tel: 0207 040 5863
Skype: chrismccourt
________________________________________
From: Page, Lesley [[log in to unmask]]
Sent: 16 April 2012 12:01
To: [log in to unmask]
Subject: Re: BJM and Cow and Gate
Carolyn
May I clarify-I will raise with the editor who commissioned my column-
Perhaps you could raise directly with Midwife Editors?
This may need persistence-I suggest saying this isn't a matter of censorship-but respecting the code!
Best wishes
Lesley
Professor Lesley Page
Visiting Professor in Midwifery
mobile 07747708630
www.lesleypage.net<http://www.lesleypage.net/>
www.facebook.com/page4pres<http://www.facebook.com/page4pres>
________________________________
From: Carolyn McIntosh [[log in to unmask]]
Sent: 16 April 2012 11:12
To: A forum for discussion on midwifery and reproductive health research.; Page, Lesley
Subject: Re: BJM and Cow and Gate
Thank you for raising this concern with the editors Lesley. My first post in this thread indicated the lack of regard that had been given by the editorial board to a couple of my colleagues. I have not contacted them directly myself as there seemed little point
given this rebuff.
Carolyn.
On Mon, Apr 16, 2012 at 9:01 PM, Page, Lesley <[log in to unmask]<mailto:[log in to unmask]>> wrote:
I am entering this discussion late-and may have missed something earlier-but perhaps talking directly to the midwife editors is a good step?
I have just had a column published-and will raise concerns with the commissioning editor.
Lesley
Professor Lesley Page
Visiting Professor in Midwifery
mobile 07747708630
www.lesleypage.net<http://www.lesleypage.net/>
www.facebook.com/page4pres<http://www.facebook.com/page4pres>
________________________________
From: A forum for discussion on midwifery and reproductive health research. [[log in to unmask]<mailto:MIDWIFERY-RESEARCH@JISCMAIL.AC.UK>] On Behalf Of Sarah Stewart
[[log in to unmask]<mailto:sarahstewart07@GMAIL.COM>]
Sent: 15 April 2012 20:28
To: [log in to unmask]<mailto:MIDWIFERY-RESEARCH@JISCMAIL.AC.UK>
Subject: Re: BJM and Cow and Gate
Hi Carolyn
I am all for joining the Facebook group, but there are other things we can do to put pressure on the BJM. As a research community, maybe we should stop submitting articles to the BJM for publication. And encourage folk to stop buying the journal until the BJM
enters really meaningful dialogue on this issue.
Sarah
On Sun, Apr 15, 2012 at 11:15 PM, Carolyn McIntosh <[log in to unmask]<mailto:[log in to unmask]>> wrote:
You are correct Nicky, however the "In Practice" Logo along with the Cow and Gate image which appears at the bottom of the poster is a Cow & Gate logo. It is the arm of the company which supports education and research. Formula companies should of course engage
in edcuation and research but that does not mean sponsoring midwifery education. Rather they need to conduct their own research and make sure that information about infant formula is factual and evidence based and not hype and promotion of their own products.
It is important that midwives realise that these study days are sponsored by Cow and Gate. If there is nothing to be concerned about here why does the publicity not state "proudly sponsored by Cow & Gate" This is the usual case when companies sponsor events.
They usually want this clearly recognised. If the British Journal or Midwifery are not concerned about this sponsorship, likewise, why are they not clear that these workshops are sponsored by this company.
Please think about getting involved in the "British Journal of Midwifery - You can't be serious group" by following this link
http://www.facebook.com/groups/219600838118534/
Regards
Carolyn
On Sun, Apr 15, 2012 at 10:50 PM,
[log in to unmask]<mailto:gracewife@msn.com> <[log in to unmask]<mailto:[log in to unmask]>> wrote:
True Lucie. A major part of the problem is that it is not at all obvious that Cow and Gate have any involvement, many midwives are probably unaware!
Nicky Grace
-- Sent from my HTC Desire on 3 --
----- Reply message -----
From: "Lucie Warren" <[log in to unmask]<mailto:294400@SWANSEA.AC.UK>>
Date: Fri, Apr 13, 2012 12:13
Subject: BJM and Cow and Gate
To: <[log in to unmask]<mailto:MIDWIFERY-RESEARCH@JISCMAIL.AC.UK>>
Carolyn,
I feel compelled to respond to this discussion thread as I too am alarmed that the BJM are offering free study days to midwives across the UK sponsored by an infant formula company. I would hope that midwives would recognise this as ethically dubious and would
see sense to boycott them, but fear that many will see these 'free' study days as an opportunity to gain CPD and to enhance their portfolio. It is shameful.
regards
Lucie
Lucie Warren
B.Mid(Hons) RM
RCBC Wales, PhD Fellowship
Room 235 Vivian Tower
College of Human & Health Sciences
Swansea University
Singleton Park
Swansea SA1 8PP
--
Sarah Stewart
EdD Student and Consultant
http://sarah-stewart.blogspot.com
Skype: sarah.m.stewart
Twitter: SarahStewart
+64 27 7379998<tel:%2B64%2027%207379998>
