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Last chance to book on this popular course!

Developing a strategy for mobile: Martin White

Venue: CILIP, 7 Ridgmount Street, London, WC1E 7AE

Date: Thursday, 3 May, 2012 - 09:30 - 16:30

Course Outline: 

55 million tablet devices were shipped in 2011, and the forecast is that perhaps 90 million will be shipped in 2012. These devices have transformed the market for mobile access to web and intranet information.  Increasingly it is recognised that a mobile strategy has to focus on integrated information access across smart-phones, tablets and pcs, with delivery to internet TV on the near horizon.  It is not just about adapting content for different screen formats but taking into account issues such as the lack of multi-tasking on tablets and supporting the bring-your-own-device (BYOD) policy that is now emerging as the preferred option. 

Among the subjects to be covered will be:

    * An overview of mobile technology and future developments
    * The lessons from early adopters
    * Bringing smart-phones, tablets and pcs together
    * Governance and information security
    * Good practice in user interface design
    * Making the business case for investment in mobile applications
    * Sources of information on mobile applications and technologies

The course will be a mixture of presentations and group work to enable delegates to develop a strategy framework for use in their own organisation. 

Who should attend: 

Intranet and web managers who wish to take advantage of the potential of delivering information to smart-phones and tablet devices. 

Course Presenter: Martin White

The course will be presented by Martin White, Managing Director, Intranet Focus Ltd. He has been tracking developments in mobile technology for 15 years and has written a report on enterprise mobility for the Intranet Benchmarking Forum. 

Costs (including lunch and refreshments): UKeiG members £160 + VAT at the current rate; others £200 + VAT at the current rate

To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at www.ukeig.org.uk

Also coming up:
Getting to grips with developing and managing e-book collections: an introduction - Chris Armstrong & Ray Lonsdale - Birmingham, 16th May. Find out more on the UKeiG website at www.ukeig.org.uk

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UKeiG is a Special Interest Group of CILIP: the Chartered Institute of Library and Information Professionals.
7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014.

Visit our web site: http://www.ukeig.org.uk
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