 |
 |
Courses are highly participative and groups are kept small (generally between 12-18) to enable full interaction.
TAKING EBOOKS TO MARKET
14TH JUNE 2012, LONDON
DELEGATE COMMENTS
'The course tutors were great with in-depth knowledge that was clear throughout the course. ' Anita Manbodh, Hymns Ancient & Modern
OVERVIEW
This course aims to provide guidance on the most effective routes to market, for smaller publishers who intend to make digital versions of their books available, or are already doing so. It will take an interactive, group-led approach to solving problems and/or identifying opportunities around each of the questions listed below:
PROGRAMME
• What content do you have already and what might the best online business models be for these different content types? What should go online first?
• How should you mitigate risks like piracy and potential loss of print revenue? How significant are these risks?
• What rights implications are there likely to be?
• What technical issues (e.g. formats, metadata, functionality, security) will you need to address?
• Should you develop your own delivery platform, use a platform provider or opt for aggregators’ services? If the latter, which ones?
• What sales and marketing strategies should you adopt for online book content? Is the market different from print, and if so in what ways?
• If you sell online journals already, can you deliver ebooks in a similar way?
• Will you get a good return on your investment, and how quickly?
• Are there any new opportunities for print book sales?
• From digitised books to content born online - what’s next?
This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00
LEARNING OBJECTIVES
By the end of the course delegates will be able to:
Understand how to take their books business online in a cost-effective and sustainable way.
WHO SHOULD ATTEND
If you work in editorial, sales, marketing or any position concerned with strategies to take your book content to market, then this course is for you. Level 1 Course (1-2 years’ experience)
To book please click here
Melissa Marshall, Training & Admin Assistant
Association of Learned and Professional Society Publishers
Tel: +44 (0) 1892 618219, email: [log in to unmask]
ALPSP is a Company limited by guarantee and incorporated in England and Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
www.alpsp.org
ALPSP courses
Commissioning Book and Journal Content, London 10 May
Understanding Copyright, London 16 May
Effective Journals Marketing, London 24 May
Introduction to Journals Publishing, London 30 May
Taking eBooks to Market, London 14 June
Licensing your content, London 19 June
Online Communities and Opportunities, London 27 june
All ALPSP courses for 2012 can be found at www.alpsp-training.org
Follow us on Twitter at @alpsp
ALPSP Web Site: www.alpsp.org
Not a member? There are many benefits to being an ALPSP member. Find out more
Are you a member of ALPSP but don’t have a password? Click here to get your own username and password