Ultimately that's got to be the aim, but from our experience ( from building them)most museum sites started as either marketing lead or collections lead.
So I think if you want to get the most value from comparing real and virtual visitors you need to take the site focus into consideration.
There is a big difference between people going to a site to find out when it's open and how much, to using the site to look at parts of the collection. The latter IMHO would be areal virtual visitor.
I appreciate on many dual role sites you would need to look at analytics to find that sort of information. But on Many the site emphasis is apparent.
Cheers
Graham
On 6 Mar 2012, at 10:38, Matthew Cock <[log in to unmask]> wrote:
> Hi Graham,
>
> Surely it's not an either/or. A lot of us try and do both as best we
> can!
>
> Matthew
> British Museum
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Graham Walden
> Sent: 06 March 2012 10:37
> To: [log in to unmask]
> Subject: Re: Museum visitor statistics
>
> one thing you should take into account when looking at web visitor
> numbers, is the focus of the site.
>
> some museum sites are mainly marketing sites, designed to encourage
> visitors, whilst others are designed to allow web access to collections
> information.
>
> Cheers
>
> Graham
>
> Sent from my iPad
>
> On 5 Mar 2012, at 23:23, Arran Bevington-King <[log in to unmask]>
> wrote:
>
>> So I have just looked at the main site and can see that many people
> have replied to my post, there is obviously lots for me to learn about
> how this site works so please accept my appologies for not acknowledging
> you all, however i shall read through and look at each message in turn
> and thank you all sincierly.
>>
>> regards
>> Arran
>>
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