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*Hallyu 2.0: The Korean Wave in the Age of Social Media*

April 6 (Friday), 2012
The University of Michigan


*PANEL 1) Conceptualizing Hallyu 2.0  (9:00-10:10)*

“New Perspective on the Creative Industries in the Hallyu 2.0 Era: Emerging
Korean Power vs. Continuing U.S. Dominance,”
Dal Yong Jin (Simon Fraser University)

“New Wave Formations: K-Pop Idol Bands, Social Media, and the Remaking of
the Korean Wave,”
Eun-Young Jung (University of California San Diego)


*PANEL 2) K-POP Reconsidered  (10:30-12:30)*

“The Token Non-Conformist: The Packaging of Korean Boy and Girl Bands,”
Roald Maliangkay (Australian National University)

“Of the Fans, By the Fans, For the Fans: The Republic of JYJ,”
Seung-Ah Lee (UCLA / Los Angeles City College)

“Fashioning the Wave of K-Pop beyond Asia: Strategic Importance of
Diaspora,”
Jeffrey J. Kim (SKKU and University of London)

“The K-POP Landed in Latin America: Subculture and New Subjectivities,”
Maria Del Pilar Alvarez (University of Buenos Aires)

*
*
*PANEL 3) Cultural-Industrial Geography of Hallyu  (2:00-4:00)*

“From Diaspora TV to Dramafever.com: Consuming Korean Television Dramas in
the United States,”
Sangjoon Lee (University of Michigan)

“The Making of a Popular Cultural Commodity: Korean TV Drama Production,”
Youjeong Oh (University of California Berkeley)

“Consuming the Other: Israeli Hallyu Case Study”,”
Irina Lyan (The Hebrew University of Jerusalem)

“How a Podcast Started a Revolution: New Media and Electoral Politics in
South Korea,”
Youngju Ryu (University of Michigan)


*PANEL 4) Hallyu 2.0 and Its Discontents  (4:20-6:00)*

“Of Transmutability of Hallyu: Political Culture and Cultural Politics,”
Jung-bong Choi (New York University)

“Hating the Korean Wave in Japan: The Politically-Incorrect Yon-sama Parody
in Nerima Daikon Brothers,”
Hye Seung Chung (Colorado State University)

“Korean Wave and the Rising of Online Anti-Korean National Sentiments in
China,”
Lu Chen (University of Hong Kong)


*Conference Organizers:*
Sangjoon Lee (Screen Arts and Cultures)
Nojin Kwak (Communication Studies / Nam Center for Korean Studies)
Abe Markus Nornes (Screen Arts and Cultures / Asian Languages and Cultures)


Contact:
Sangjoon Lee ([log in to unmask] / [log in to unmask])
http://www.ii.umich.edu/ncks/eventsprograms/conferencessymposia/hallyu20thekoreanwaveintheageofsocialmedia_ci

-- 
SangJoon Lee
Postdoctoral Fellow / Lecturer
Screen Arts and Cultures
Nam Center for Korean Studies
University of Michigan
917-887-9277


Chris Berry
Professor of Film & TV Studies
Goldsmiths, University of London
New Cross, London
SE14 6NW
0207-919-7565
0207-919-7616 (Fax)

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