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I was unable to find information about this even at the link cited. However
the following
http://www.geolsoc.org.uk/gsl/publications/journals/geoscientistauthor/page3435.html

seems useful on " The art of the News Release "

JOHN BIBBY


On 13 February 2012 19:13, Jeff Evans <[log in to unmask]> wrote:

> This message comes from the Public Engagement with Science list. It
> strikes me that this training day might be of interest to several members
> of Radstats. The e-mail below explains clearly how to apply, and how to
> join the PSCI-COM list.****
>
> Best ****
>
> Jeff****
>
> ** **
>
> Dr. Jeff Evans****
>
> Reader Emeritus in Adults' Mathematical Learning****
>
> Economics & Statistics Dept.****
>
> Middlesex University Business School****
>
> London NW4 4BT, UK****
>
> ** **
>
> *From:* psci-com: on public engagement with science [mailto:
> [log in to unmask]] *On Behalf Of *Robin Wil kinson
> *Sent:* 13 February 2012 16:26
> *To:* [log in to unmask]
> *Subject:* [PSCI-COM] Invite - science press officer training day****
>
> ** **
>
> List members (particularly new joiners) may be interested in the below.***
> *
>
>
> --------------------------------------------------------------------------------------------
> ****
>
> Stempra would like to invite you to a free science press officer training
> day we are organising at the *Geological Society of London<http://www.geolsoc.org.uk/gsl/society>
> **,* *Friday 16th March* *(10:30am-**4**pm)*, followed by networking and
> drinks.****
>
> ** **
>
> The event – which received excellent feedback from last year’s attendees –
> is to give those who are new, or fairly new, to science press work an
> overview of the field. This event may also be suitable for experienced
> press officers who would like to refresh or update their skills, those
> moving to work on science from other areas, or those for whom science forms
> only a part of a wider remit.****
>
> ** **
>
> Topics include:****
>
>    - What national news journalists need from you****
>    - Top tips for doing science press work, including:****
>
>
>    - Tips on writing press releases****
>       - Dealing with statistics****
>       - When to use exclusives****
>       - How to get your organisation on side****
>       - Embargoes****
>
>
>    - How to manage a bad news story****
>    - Debate over the role of a science press officer, including
>    discussions about peer review, hype, ethics, and dealing with controversial
>    science****
>
> * *
>
> Confirmed speakers include: ****
>
>    - *David Spiegelhalter*, Professor of the Public Understanding of Risk
>    – Tips to help press officers make sense of statistics and avoid common
>    mistakes****
>    - *Wendy Jarrett*, Associate Director, Media Relations, NICE – Crisis
>    communications****
>
> ** **< /span>
>
> There will also be a panel of UK national news/ science journalists and
> leading science press officers, including:****
>
>    - *Linda Geddes*, New Scientist****
>    - *Alice Henchley*, Senior Press Officer, Royal Society**
>    - *Kerry Noble*, Communications Manager, Queen Mary, University of
>    London**
>
> ** **
>
> The event will be divided up into two sessions with lunch break (lunch
> will be provided), and we’ll finish off over a glass of wine and the
> opportunity to network informally with your peers. We’ll get back to you
> with the agenda and other information nearer the time.****
>
>  ****
>
> The event is completely *free of charge*.  However, owing to the size of
> the lecture theatre, numbers will be limited. We are keen to give these
> limited places to those who will benefit most from this event, so *please
> contact us for a place only if you are new to the area or really feel you
> would benefit from updating your skills*.****
>
>  ****
>
> *Please do not request a place unless you are absolutely sure you can
> attend this session and it is definitely in your diary. Places are limited
> and the demand for places is likely to be higher than we can accommodate.*
> ****
>
>  ****
>
> If you wish to attend then please send your *name, job title,
> institutional e-mail address and phone number(s)* to
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>
> ** **
>
> If you have any colleagues who might be interested in this event, please
> pass this onto to them.****
>
> ** **
>
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