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Changing people's health behaviour is a complex task. Showing gory pictures may be a turn off.. it doesn't seem to work showing smokers pictures of black lungs...

The most appropriate means of generic and specific interventions to support attitude and behaviour change at population and community levels        http://www.nice.org.uk/PH6


A ‘Stages of Change’ Approach to Helping Patients Change Behavior  http://www.aafp.org/afp/2000/0301/p1409.html

www.youtube.com/watch?v=RXDmmxJsAdk
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