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Title: ŒA TV Show by any other name: The changing meanings of ³multiplatform² at the BBC¹ Date: 8 February Time: 2:00-4:00 pm Room: A6.7, University of Westminster, Harrow Campus, Northwick Park Tube Speaker: Dr James Bennett Senior Lecturer in Television Studies, Royal Holloway, University of London All welcome, but please notify Dr Anastasia Kavadia if you wish to attend: <[log in to unmask]>. Abstract: In 2006 the BBC launched Creative Future, a five-year editorial strategy that promised the wholesale transformation of the public service broadcaster to ³enable 360-degree commissioning and production and ensure creative coherence and editorial leadership across all platforms and media². Announcing the restructure Mark Thompson, the BBC Director General, heralded the boldness of the BBC by proclaiming ³wherever possible we need to think cross-platform: in our commissioning, our making, our distribution² (Thompson, 2006). Yet by the end of that five year period multiplatform had come to mean ³simply delivering [linear] content across a range of different devices². Based on interviews with over 30 BBC insiders, this paper charts the changing the meaning of multiplatform at the Corporation. From a 360š future of platform native content envisaged in 2006, the BBC has come to define multiplatform in terms of the iPlayer and programmes delivered online. ³Multiplatform², therefore, has increasingly come to mean a ³TV show by any other name². Biography: Dr James Bennett is Senior Lecturer in Television Studies. His work focuses on digital television as well as TV fame. He is currently the Principal Investigator on a 2-year AHRC grant, multiplatforming public service broadcasting (AH-H018522-2), which examines the role independents and multiplatform productions play in the future of PSB. He is the author of Television Personalities: Stardom and the Small Screen (Routledge, 2010) and the editor (with Niki Strange) of Television as Digital Media (Duke University Press, 2011) and (with Tom Brown) Film & Television After DVD (Routledge, 2008). His work has been published in Screen, Cinema Journal, Convergence, New Review of Film & Television, and Celebrity Studies Journal. ------------------------------------------------- MeCCSA Policy mailing list W: http://www.jiscmail.ac.uk/lists/meccsa-policy.html Please visit this page to browse list's archives, or to join or leave the list.