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Subject: How to make Google behave: techniques for better results (Karen Blakeman)
Date: Wed, 18 Jan 2012 10:20:40 -0000
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Thread-Topic: How to make Google behave: techniques for better results (Karen Blakeman)
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**Apologies for cross-posting**
=20
How to make Google behave: techniques for better results: Karen Blakeman
=20
For more information or to book a place, please visit our website: =
www.ukeig.org.uk=20
=20
Venue: Room LG04, Learning Centre, University of Birmingham, Edgbaston, =
Birmingham (Google Map of venue location: http://bit.ly/u4qWos)=20
=20
Date: Wednesday, 8 February, 2012 - 09:30 - 16:30
=20
Course Outline: Having problems with Google? Fed up with it ignoring =
your search terms and giving you something completely different? Or =
confused by irrelevant tweets from complete strangers appearing in your =
results? Personalisation, localisation, social networks and semantic =
search are all being used by Google in an attempt to improve relevance =
but it can all go horribly wrong. Austria suddenly becomes Australia and =
Google decides that coots are really lions! Nevertheless, just one =
really good result in the top five is often enough to persuade us to =
return to Google again and again. There are many tricks we can use to =
make Google return better results and this workshop will look in detail =
at the options that are currently available to us.
Topics will include:
=B7 how Google works - what Google tells us and what we have to =
guess
=B7 recent developments and their impact on search results
=B7 how Google customises your results and can you stop it?
=B7 how to use existing and new features to focus your search =
and control Google
=B7 how and when to use Google's specialist tools and databases
=B7 what Google is good at and when you should consider =
alternatives
You will have ample opportunity to experiment and try out the techniques =
for yourself and Karen will be on hand to help and advise you. Exercises =
are provided to help you test out the search features but you are free =
to explore and try out searches of your own.
Who should attend: This workshop is suitable for all levels of =
experience. The techniques and approaches covered can be applied to all =
subject areas.
=20
Course Presenter: Karen Blakeman
Karen has worked in the information profession since 1978 and became a =
freelance consultant in 1989. She provides training and consultancy on =
social and collaborative web tools, and searching for and managing =
information resources. After graduating from Birmingham University with =
a degree in Biological Sciences she worked at the Colindale Central =
Public Health Laboratory. She then spent ten years in the pharmaceutical =
industry before moving to the international management consultancy group =
Strategic Planning Associates. Karen edits and publishes a monthly, =
electronic newsletter called Tales from the Terminal Room =
<http://www.rba.co.uk/tfttr/index.shtml> and her blog can be found =
athttp://www.rba.co.uk/wordpress/. She is an Honorary Fellow of CILIP =
(Chartered Institute of Library and Information Professionals) and a =
member of the Association of Independent Information Professionals =
<http://www.aiip.org/> (AIIP).
Costs (including lunch and refreshments):=20
UKeiG members =A3180 + VAT at the current rate; others =A3220 + VAT at =
the current rate
=20
=20
=20
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vlink=3Dpurple><div class=3DWordSection1><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>*=
*Apologies for cross-posting**<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'><=
o:p> </o:p></span></p><h1 =
style=3D'margin:0cm;margin-bottom:.0001pt;mso-line-height-alt:15.6pt;back=
ground:white'><span =
style=3D'font-size:17.0pt;font-family:"Tahoma","sans-serif";color:#006699=
;font-weight:normal'>How to make Google behave: techniques for better =
results: Karen Blakeman<o:p></o:p></span></h1><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'><=
o:p> </o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>F=
or more information or to book a place, please visit our website: <a =
href=3D"http://www.ukeig.org.uk">www.ukeig.org.uk</a> =
<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'><=
o:p> </o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><b><span =
style=3D'font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#009966=
'>Venue: </span></b><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>R=
oom LG04, Learning Centre, University of Birmingham, Edgbaston, =
Birmingham (Google Map of venue location: <a =
href=3D"http://bit.ly/u4qWos">http://bit.ly/u4qWos</a></span><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif"'>)<span =
style=3D'color:black'> <o:p></o:p></span></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'><=
o:p> </o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><b><span =
style=3D'font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#009966=
'>Date: </span></b><span class=3Ddate-display-single><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>W=
ednesday, 8 February, 2012 -</span></span><span =
class=3Dapple-converted-space><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>&=
nbsp;</span></span><span class=3Ddate-display-start><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>0=
9:30</span></span><span class=3Dapple-converted-space><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>&=
nbsp;</span></span><span class=3Ddate-display-separator><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>-=
</span></span><span class=3Dapple-converted-space><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>&=
nbsp;</span></span><span class=3Ddate-display-end><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>1=
6:30<o:p></o:p></span></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'><=
o:p> </o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><b><span =
style=3D'font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#009966=
'>Course Outline: </span></b><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>H=
aving problems with Google? Fed up with it ignoring your search terms =
and giving you something completely different? Or confused by irrelevant =
tweets from complete strangers appearing in your results? =
Personalisation, localisation, social networks and semantic search are =
all being used by Google in an attempt to improve relevance but it can =
all go horribly wrong. Austria suddenly becomes Australia and Google =
decides that coots are really lions! Nevertheless, just one really good =
result in the top five is often enough to persuade us to return to =
Google again and again. There are many tricks we can use to make Google =
return better results and this workshop will look in detail at the =
options that are currently available to us.<o:p></o:p></span></p><p =
style=3D'mso-margin-top-alt:12.0pt;margin-right:0cm;margin-bottom:12.0pt;=
margin-left:0cm;line-height:12.0pt;background:white'><b><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>T=
opics will include:<o:p></o:p></span></b></p><p class=3DMsoNormal =
style=3D'margin-left:21.3pt;text-indent:-18.0pt;line-height:12.0pt;mso-li=
st:l0 level1 lfo1;background:white'><![if !supportLists]><span =
style=3D'font-size:10.0pt;font-family:Symbol;color:black'><span =
style=3D'mso-list:Ignore'>=B7<span style=3D'font:7.0pt "Times New =
Roman"'> =
</span></span></span><![endif]><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>h=
ow Google works - what Google tells us and what we have to =
guess<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'margin-left:21.3pt;text-indent:-18.0pt;line-height:12.0pt;mso-li=
st:l0 level1 lfo1;background:white'><![if !supportLists]><span =
style=3D'font-size:10.0pt;font-family:Symbol;color:black'><span =
style=3D'mso-list:Ignore'>=B7<span style=3D'font:7.0pt "Times New =
Roman"'> =
</span></span></span><![endif]><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>r=
ecent developments and their impact on search =
results<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'margin-left:21.3pt;text-indent:-18.0pt;line-height:12.0pt;mso-li=
st:l0 level1 lfo1;background:white'><![if !supportLists]><span =
style=3D'font-size:10.0pt;font-family:Symbol;color:black'><span =
style=3D'mso-list:Ignore'>=B7<span style=3D'font:7.0pt "Times New =
Roman"'> =
</span></span></span><![endif]><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>h=
ow Google customises your results and can you stop =
it?<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'margin-left:21.3pt;text-indent:-18.0pt;line-height:12.0pt;mso-li=
st:l0 level1 lfo1;background:white'><![if !supportLists]><span =
style=3D'font-size:10.0pt;font-family:Symbol;color:black'><span =
style=3D'mso-list:Ignore'>=B7<span style=3D'font:7.0pt "Times New =
Roman"'> =
</span></span></span><![endif]><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>h=
ow to use existing and new features to focus your search and control =
Google<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'margin-left:21.3pt;text-indent:-18.0pt;line-height:12.0pt;mso-li=
st:l0 level1 lfo1;background:white'><![if !supportLists]><span =
style=3D'font-size:10.0pt;font-family:Symbol;color:black'><span =
style=3D'mso-list:Ignore'>=B7<span style=3D'font:7.0pt "Times New =
Roman"'> =
</span></span></span><![endif]><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>h=
ow and when to use Google's specialist tools and =
databases<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'margin-left:21.3pt;text-indent:-18.0pt;line-height:12.0pt;mso-li=
st:l0 level1 lfo1;background:white'><![if !supportLists]><span =
style=3D'font-size:10.0pt;font-family:Symbol;color:black'><span =
style=3D'mso-list:Ignore'>=B7<span style=3D'font:7.0pt "Times New =
Roman"'> =
</span></span></span><![endif]><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>w=
hat Google is good at and when you should consider =
alternatives<o:p></o:p></span></p><p =
style=3D'mso-margin-top-alt:12.0pt;margin-right:0cm;margin-bottom:12.0pt;=
margin-left:0cm;line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>Y=
ou will have ample opportunity to experiment and try out the techniques =
for yourself and Karen will be on hand to help and advise you. Exercises =
are provided to help you test out the search features but you are free =
to explore and try out searches of your own.<o:p></o:p></span></p><p =
class=3DMsoNormal style=3D'line-height:12.0pt;background:white'><b><span =
style=3D'font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#009966=
'>Who should attend: </span></b><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>T=
his workshop is suitable for all levels of experience. The techniques =
and approaches covered can be applied to all subject =
areas.<o:p></o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'><=
o:p> </o:p></span></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><b><span =
style=3D'font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#009966=
'>Course Presenter: </span></b><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>K=
aren Blakeman<o:p></o:p></span></p><p =
style=3D'mso-margin-top-alt:12.0pt;margin-right:0cm;margin-bottom:12.0pt;=
margin-left:0cm;line-height:12.0pt;background:white'><strong><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>K=
aren </span></strong><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>h=
as worked in the information profession since 1978 and became a =
freelance consultant in 1989. She provides training and consultancy on =
social and collaborative web tools, and searching for and managing =
information resources. After graduating from Birmingham University with =
a degree in Biological Sciences she worked at the Colindale Central =
Public Health Laboratory. She then spent ten years in the pharmaceutical =
industry before moving to the international management consultancy group =
Strategic Planning Associates. Karen edits and publishes a monthly, =
electronic newsletter called<span =
class=3Dapple-converted-space> </span><a =
href=3D"http://www.rba.co.uk/tfttr/index.shtml">Tales from the Terminal =
Room</a><span class=3Dapple-converted-space> </span>and her blog =
can be found at<a =
href=3D"http://www.rba.co.uk/wordpress/">http://www.rba.co.uk/wordpress/<=
/a>. She is an Honorary Fellow of CILIP (Chartered Institute of =
Library and Information Professionals) and a member of the<span =
class=3Dapple-converted-space> </span><a =
href=3D"http://www.aiip.org/">Association of Independent Information =
Professionals</a><span =
class=3Dapple-converted-space> </span>(AIIP).<o:p></o:p></span></p><=
p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><b><span =
style=3D'font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#009966=
'>Costs (including lunch and =
refreshments): <o:p></o:p></span></b></p><p class=3DMsoNormal =
style=3D'line-height:12.0pt;background:white'><span =
style=3D'font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black'>U=
KeiG members =A3180 + VAT at the current rate; others =A3220 + VAT at =
the current rate<o:p></o:p></span></p><p =
class=3DMsoNormal><o:p> </o:p></p><p =
class=3DMsoNormal><o:p> </o:p></p><p =
class=3DMsoNormal><o:p> </o:p></p></div></body></html>
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