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I think that Job titles are a very interesting subject. I believe that job titles should be kept simple and appropriate for the role. In my opinion the general public, still think of people who work in libraries as Librarians and do not really differentiate between a professionally qualified librarian and a library assistant, so long as they get the help or information they need they are not really bothered about the job title of the person. My advice would be to stick with the titles of Library Assistant and Senior Library Assistant. As a lifelong student of human behaviour and psychology, I do believe in the power of words and the impact that words have on the mindset. I can fully understand why library services are changing job titles to incorporate the word "customer" to recognise the importance of the customer and the focal point of the role. However I think that much more important than using the word "customer" in a job title the first word which needs to change is the terminology used to refer to the customer. For example, "reader" "borrower" or "user". If staff are to focus upon the customer and customer service then why can't we call he customer a customer? Kind Regards Michelle McArthur-Morgan Managing Partner [cid:image001.gif@01CC98A2.D0F5DF00] The Chippendale Suite Nostell Estate Nostell Wakefield WF4 1AB (t) 01924 864444 (m) 07801 056 284 www.jigsawatwork.com/<http://www.jigsawatwork.com/> [cid:image002.jpg@01CC98A2.D0F5DF00] [cid:image003.png@01CC98A2.D0F5DF00]<http://www.twitter.com/Jigsawatwork> [cid:image004.gif@01CC98A2.D0F5DF00]<http://uk.linkedin.com/in/lindseyigittins> Visit us at Learning & Skills, Olympia, London, 25th & 26th January Stand 257 ________________________________ This e-mail and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this e-mail in error please notify the sender immediately. Any views or opinions presented in this e-mail are solely those of the author and do not necessarily represent those of the company. The recipient should check this email and any attachments for the presence of viruses or other malicious content. The company accepts no liability for any damage caused by any content transmitted by this e-mail.