The evaluation is out at last! Thank you for helping to
make 2011 the most successful Museums at Night ever.
352 venues staged 467 events, in 169 different towns and cities across the UK. These fantastic events attracted over 100,000 visitors, and attracted media coverage worth over £1.1 million pounds – an extraordinary result, based on direct campaign funding of only £95,000.
The most flattering statistic for Project Manager Nick
Stockman and myself is that 94% of participating venues said they’d take part
again – we look forward to working with you all on the 2012
campaign.
The 6-page Executive Summary contains the top line statistics, and takes five minutes to read.
Download the Executive Summary
here
The 42-page Evaluation Report contains the results of our research over the course of the campaign, along with a series of case studies from participating venues.
Download the full Evaluation Report
here
If you just want to find out how participating venues thought the Museums at Night experience went, you can read the case studies on their own.
Download the case studies
here
Kind
regards,
Rosie
Clarke
Marketing
Coordinator, Culture24
Direct
line: 01273 623336
Main office: 01273 623266
Follow: @Culture24
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Museums at
Night: www.museumsatnight.org.uk
Annual
festival of arts, culture & heritage 18th-20th May 2012
Culture24 is the official cultural data provider to the BBC