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Dear All, Been lurking and thinking ever since Don launched this thread. I’ll return later with some broader thoughts. Here, I’d like to respond specifically to the Australians comment on requiring a PhD for university positions. Swinburne hired me three and a half years ago with clear goals. Our Vice Chancellor set the challenge of developing a pre-eminent design faculty able to contribute to the university-wide research mission on the same basis as our other faculties. Such league tables as ARWU, QS, and THES place us in the world’s top 500 universities, and we rank in the top 100 in physics. For design to contribute to this standing as the sciences, engineering, and ICT do means far more than hiring people with a PhD. It means hiring research-active designers able to conduct serious basic, applied, or clinical research in the domain of design. We hire “bi-lingual” staff. They must speak the language of research and they must speak the language of advanced professional practice. Does it making recruiting difficult? It does, and it sets the bar high. That said, excellent researchers want to work with other good people, and good people come to Swinburne. At first, the distance to Australia made it difficult to recruit the people we need. Changing global trends and the increasingly strong situation of Australia’s universities makes distance less important now, so we recruit globally. With students and staff from over 40 nations, our global reach makes us Australia’s most international design school. That’s vital in today’s global knowledge economy, and every serious researcher welcomes the opportunity to work at a university that values real research. Our emphasis on research leads to good partnerships and great alliances. The Swinburne Design Factory is Australia’s design-based Living Lab. This is one of three such facilities in the world, developed in collaboration with Aalto University in Finland. Here, we translate design research into breakthrough innovations, products, and services for industry and business, while building the skills of the next generation of designers. We are unique among Australian design schools in our capacity for science-based basic research. The members of our research cluster in neuro-affective design have joined Delft University of Technology in Project UMA (Universal Model of Aesthetics) together with Cambridge University and University of Vienna. Our neuro-affective design team even contributes in a small but genuine way to Swinburne’s physics ranking –with an article in the Review of Scientific Instruments, journal of the American Institute of Physics. We simply could not do this if we did not hire people with a solid PhD and a demonstrated capacity for research. In my view, the Swinburne requirement of a PhD for all new staff makes us a better design school. I work hard at recruiting, and that’s all to the good. If I had wanted an easier job, I would have remained at the Norwegian School of Management. I loved my work in Norway, and I turned down headhunters more than once. Swinburne offered me the opportunity to work at a design school where our agenda is brilliance WITH substance. That kind of school requires people who do research, and research requires a PhD. Warm wishes, Ken Professor Ken Friedman, PhD, DSc (hc), FDRS | University Distinguished Professor | Dean, Faculty of Design | Swinburne University of Technology | Melbourne, Australia | [log in to unmask] | Ph: +61 3 9214 6078 | Faculty www.swinburne.edu.au/design -- Alison Barnes wrote: With regard to design educators who don’t draw or make, I was chatting to an Australian colleague recently who expressed concern that if all new appointments in Australia (as seems to be the current thinking) demanded a PhD, then there was a danger that graphic design courses would find themselves short of educators who could actually ‘do’.