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Obviously I am capable of giving a detailed critique of the Davis website (for example, the heavy use of hype and little use of substantive information). To find out what the ug curriculum is, for example, one must look elsewhere or download a pdf. But when I find that a design professional violates even the most elementary rule (that type should be readable), I feel that they do deserve a public spanking. But I didn't think I needed to give a full critique. I wasn't trying to show off my analytical skills: I was just complaining about a complete lack of thoughtfulness. Judging by some of the comments I got, some people on this lost are remarkably insensitive to making design usable. Why am I surprised? Well, I just hoped that this list would be better than that. making type tiny to increase white space is: 1. silly. 2. Doomed to fail on a website where one has no control over how the browser will render it. the notion that it is OK to flout usability findings because, gee, you can always enlarge the type, is also wrong-headed. The fact that if the recipient does extra work they can overcome the flaws of poor design is not a very human- centered design approach: it is a very self-centered approach. Finally, the notion that it is OK to use tiny type because, after all, the advertisement is aimed at young folks is also silly and wrong headed: 1. The goal is for everyone to read it so that some might recommend the position to other people. 2. Good eyesight is not a given, no matter what the age. Many people have vision difficulties, starting at a very early age -- even pre-teen age years). 3. Decent designers understand the need to follow accessibility principles which take into account the large number of people in the world who have difficulties seeing, hearing, etc. This is also called universal design. Moreover, it is generally true that following good universal design principles not only helps those with disabilities, but helps everyone. It never occurred to me that I would have to spell out these things to this particular group of readers. Design education needs to change, starting perhaps by changing the educators. Don