 |
 |
Highly interactive, small group tuition (max 20 delegates) Places still available but please note that this course is booking up fast: Creating High Impact Marketing Thursday 17 November 2011, London Delegate Comments: 'Very useful for those with some experience in marketing and goes beyond publishing industry. Great interactive course, the knowledge can be applied to many industries outside publishing, insightful comments and knowledge from the tutor.' Lena Jefimova, Cambridge University Press 'It dealt with the challenges I face precisely even though the "Briefing a Designer" didn't apply to me. I can employ the same approach to putting my own designs together. I found this hugely helpful and relevant to me, I'm really pleased I attended.' Juliet Moore, Maney Publishing 'During the morning session we learnt a lot of basics which were then developed through the afternoon. I could tell the difference in my work - I certainly feel more confident now.' Sophie Boullin, OECD 'Good introductory starting point with some more advanced elements thrown in. Great to be able to suggest topics in advance which were heeded. Comprehensive slides and info packs with excellent break-out sessions.' Mike Hallworth, Wiley-Blackwell 'Pre-course questionnaire was useful as topics were incorporated into the course. Excellent case studies and notes.' Ali Hill, Taylor & Francis 'Very well-tailored to my level, easy to understand, highly relevant and interesting. Pre-course questionnaire was a good idea as course seemed to address everything. Very much enjoyed the day and learned a lot of valuable tips. Excellent!' Samantha Herbert ,Taylor & Francis Overview: Successful, result-orientated marketing involves creating high-impact online and print material. High-impact material can help build brands, develop customer loyalty and generate revenues. Programme: • The differences between online and print design • What is design? Basic building blocks • Headlines, hooks, body and close - copywriting structure • Increasing the impact of copywriting by using motivations • Words as design elements • How to use images to convey marketing messages • Communicating brand values in marketing campaigns • Briefing a designer and working with printers Learning objectives - by the end of the course delegates will be able to: Develop creative ideas for both online and print campaigns; identify the elements that create successful, response-generating customer-focused online and print campaigns; understand the process of working with designers to achieve a successful end-result; explain the key design principles that all marketing staff should be familiar with, illustrate how marketing material can form a key element in building your company's reputation and profile through an understanding of brand strategy. Who should attend: Marketing professionals who have responsibility for the design and production of both online and print marketing materials. The course is suitable for both those relatively new to marketing and also those with some experience who are looking to refresh their understanding and use of design and copywriting in marketing communications. Further information at: http://www.alpsp.org/ngen_public/article.asp?aid=335357 Other 2011 Courses: Project Management for Publishing: http://www.alpsp.org/ngen_public/article.asp?aid=334916 Journal Development: http://www.alpsp.org/ngen_public/article.asp?aid=334952 Maximising your Secondary Rights: http://www.alpsp.org/ngen_public/article.asp?aid=335363 Business Development Workshop: Scoping New Markets: http://www.alpsp.org/ngen_public/article.asp?aid=335365 Barbara Holmes Training Administrator Association of Learned and Professional Society Publishers Email: [log in to unmask] Tel: +44 (0) 1993 772 727 Normal working hours: Tuesday - Thursday: 0900 - 1400 ALPSP courses Getting the Most from Journal Publicity, London, 25 October Project Management for Publishing, London, 2 November Acquiring and Selling Publishing Assets, London, 10 November Creating High Impact Marketing, London, 17 November Fundamentals of eProduction, London, 22 November Journal Development, Oxford, 30 November Maximising your Secondary Rights, London, 7 December Business Development Workshop: Scoping New Markets, NEW, London 12 December Follow us on Twitter at @alpsp ALPSP Web Site: www.alpsp.org ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration Number:4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK