Registration Reminder: Online Mainline 2011

 

Keynote announced: Prof Will Brooker (Kingston University, London)

 

The Online Mainline 2011: Alternative Media and Remediation

 

Thurs, 15^th September 2011

Birmingham City University

 

A Screen Cultures Research Group Event

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9.00 Registration, Refreshments and Welcome

 

9.30-11.00 Marketing, Tastemaking and Reception

Stephanie Janes (Royal Holloway, University of London)

Mainlining Fandom: Hollywood’s Use of Alternate Reality Gaming as a Marketing Strategy

Richard McCulloch (University of East Anglia)

“Most of the time film is subjective. This time it’s not”: Review Aggregation as Tastemaker, the Case of Toy Story 3

Jon Hickman (Birmingham Centre for Media and Cultural Research)

Swede It! Theorising Social Objects and Fan Culture in Social Media Marketing

 

11.00-11.15 Break and Refreshments

 

11.15- 12.45 Shared Communities

Nick Webber (Birmingham Centre for Media and Cultural Research)

Guilds Beyond the Game

Dave Allen (Animation Forum West Midlands)

Animation Forum West Midlands and the Online Environment as a Tool for Community Enhancement

Simon Barber and Oliver Carter (Birmingham Centre for Media and Cultural Research)

CineTorrent: The Remediation of Cult Film in Online Filesharing Communities

 

12.45-1.45 Lunch

 

1.45-3.15 Online Environmental Technologies

Annie Morrad (Lincoln University)

The Penetration of Sound on the Still Photographic Digital Image

Bianca Marina Mitu (University of Bucharest)

Television News and Social Networks

Adam Paul Verity (University of Lincoln)

Online Dissemination of the Artists’ ‘Zine’

 

3.15-3.30 Break and Refreshments

 

3.30 Keynote Presentation: Dr Will Brooker (Kingston University, London)

Now You’re Thinking With Portals: Media Training for a Digital World

 

5.30 Online Mainline Gathering and Meal (at additional cost)

 

 

Booking Form: The Online Mainline 2011

Alternative Media and Remediation

 

Thurs, 15^th September 2011

Birmingham City University

 

A Screen Cultures Research Group Event

Email: [log in to unmask]

 

Registration for Online Mainline 2011 is now open

Please complete the booking form below and return this along with a cheque for the appropriate amount by Monday 12^th September 2011 to secure your place.

 

Alternatively, you can book online at: http://onlinemainline2011.eventbrite.com

 

 

Personal Details

Name:

 

Institution:

 

Position:

 

Contact details:

 

 

 

 

 

Email address:

 

Special dietary requirements (if appropriate):

 

Access requirements (if appropriate):

 

 

Conference Registration Fees

Screen Cultures Event Rates

Full Fee: £40                              Students and Unwaged: £20

 

___  I have enclosed a cheque for the Conference Registration Fee (please tick)

Please make cheques payable to ‘Birmingham City University’

 

I would be interested in attending the Online Mainline 2011 Evening Meal

(please indicate your preference below, cost of meal to be paid on the night)

___ Yes, please ___  No, thank you

 

Please return completed forms to:

Kerry Gough and Amy Jessop, Screen Cultures Research Group, Birmingham City University, School of Media, City North Campus, Birmingham, B42 2SU