Nick
Could you use the cheapest method of all - word of mouth? Why not challenge every member of Collections Link to bring 5 new members and ask them to promote it to their Director, Chief Exec.
I do like the KitKat option but in this day and age it might prove expensive. Do your staff bake? Ask them to make mini muffins and send those instead.
Good to catch up last week.
Regards
Wendy
Wendy Turner
Head of Collections Management
National Museums Scotland
Chambers Street
Edinburgh EH1 1JF
Tel+44(0) 131 247 4131
Fax+44(0) 131 247 4312
e-mail [log in to unmask]
http://www.nms.ac.uk
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Nick Poole
Sent: 14 September 2011 16:58
To: [log in to unmask]
Subject: Cheeky request from MCG colleagues for Collections Trust
Dear MCG,
Apologies for sending a message that is slightly tangential to the core
purpose of the list, but I wondered if I could enlist your advice for
the Collections Trust.
Now that the new Collections Link site is up and running (complete with
networking & collaboration tools and a new section/group on Digital
Sustainability), we want to tell the world about it. However, like
everyone else, we are pretty strapped for cash at the moment and we
don't want to waste money on ineffective marketing material.
Rather than guess, then, I wanted to ask you what, if any, marketing
material you find useful, memorable or effective? In the past, we have
done flyers, notepads, web banners, Google adword campaigns and even a
50-foot low-loader with our URL on it parked outside the MA conference.
Put simply, if we were trying to tell your non-MCG colleagues about
something which we think they'd find useful (and which is free), how do
you think we should go about it?
If this is a step too far from the intended use of the list, apologies,
and please delete immediately!
All best,
Nick
Nick Poole
CEO
Collections Trust
020 7942 6081
Correspondence: Collections Trust, WC2 09 Natural History Museum,
Cromwell Road, London SW7 5BD
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