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*** APOLOGIES FOR ANY CROSS POSTING ***
Dear Colleague
Tuesday 22nd November, 2011 (the day before the Manchester PG Fair), in Manchester at Manchester Conference Centre
Theme: Keeping the ones you want - Converting PG students: issues and practical solutions
In the growing competitiveness and uncertainty of today's postgraduate market, ensuring the students you make offers to choose to walk through your institution's door rather than your competitor's is now more important than ever, whether your market is local, national, or international, and whatever mode of study or subject area you specialise in.
At this next Forum session, we will be discussing this important issue, where the particular sensitivities and pressure points lie, and, from the various marketing tools available, what works and what doesn't in increasing postgraduate conversion rates. As always, the emphasis will be on identifying the issues, and discussing practical solutions. We are also delighted to confirm that we will be including a talk from Ian Morgan, Consultant at Hermes Education Marketing, on how social networking can be used to help with postgraduate conversions. We are delighted that Ian is able to join us, as his sessions at previous Forum events have proved very popular.
Following the success of case studies featured at our June Forum, we have decided to include case studies in this session also. Further details about the event, confirmed case studies, and a provisional programme are given below. We may have space for a couple more case studies, so if you are interested in contributing in this way, please contact me on [log in to unmask] or 07739 457182. . If you have experience of using social networking as part of postgraduate conversions, we'd particularly like to hear your experiences.
As usual, we are offering a reduced rate if you or a colleague from your Department have attended before. If you are providing a case study, we offer an increased discount of 25% off the full price.
More information on the Forum, and an online booking form for this event can be found at:
http://www.postgraduatestudentships.co.uk/pgmarketingforum
We look forward to seeing you at the event.
Best wishes
Jane
Jane Penrose
Director, PostgraduateStudentships.co.uk and MastersCompare.co.uk
Tel: 07739 457182
www.MastersCompare.co.uk
www.PostgraduateStudentships.co.uk
EVENT DETAILS
Confirmed Case Studies
We are delighted to confirm the following case studies so far - see above if you would like to contribute a case study:
- Converting PGT Students - Manchester Metropolitan University
- Converting PhD Students - Faculty of Medical and Human Sciences at the University of Manchester
- Conversions from a Subject Department Viewpoint - Chemistry Department at the University of York
and we are awaiting confirmation on another case study on PGT and one on International PG student conversions.
Provisional Programme
9.15 Registration and Coffee
09.45 Introductions
10.00 Keeping the ones you want - Converting PG students: issues and practical solutions
10.45 Enhancing pg student conversion using social networks: Ian Morgan, Consultant at Hermes Education Marketing
11.30 Key Issues and Questions: small group discussion and structured networking session
12.15 Plenary Discussion and group feedback
13.00 Lunch and informal/themed networking
13.45 Case Studies from the sector: short sessions from 4-5 colleagues from the University sector on their experiences, both positive and negative, of marketing activities discussed in this morning's session, followed by a panel Q&A. See above for confirmed case studies
15.15 Group Discussion: what matters, What Works? - information sharing, questions and networking
15.45 What Works? Highlights, Round-up and What Next?
16.00 Close
More information on the Forum, and an online booking form for this event can be found at: