Here's a piece of EH research which HER folk may be interested in... It's a series of simple but elegant diagrams, with commentary, based on the 2007-8 Taking Part survey that looked at the relative popularity of cultural and sporting activities, and their relative popularity in different age groups and between men and women participants. Could be useful for targetting audiences for cultural activities perhaps? Or just seeing how popular visiting archaeological sites is in contrast to, say, ten-pin bowling...

From: DAVIES, John [mailto:[log in to unmask]]
Sent: 08 July 2011 14:27
To: [log in to unmask]
Subject: FYI Work on visualising the patterns of cultural and sporting participation (including heritage)

I've just completed some work on visualising the patterns of cultural and sporting participation in England, that may be of interest. This is based on the Taking Part survey data that is produced by DCMS.Heritage is included in the pictures, although the scope is much wider extending across over a 100 activities. As far as I know, this is the first time this approach has been used on Taking Part. The idea is to try and literally see the bigger picture.

I think it helps bring the numbers to life, although some of the findings are perhaps not that surprising.

http://www.english-heritage.org.uk/content/imported-docs/k-o/mapping-leisure-rep-jul11.pdf

I'd be interested in any comments you might have, and feel free to send to anyone who you think might be interested in it.

Best

Wishes

John

John Davies

Economist

Government Advice ENGLISH HERITAGE

1 Waterhouse Square, 138-142 Holborn, London EC1N 2ST

+44 20 7973 3840

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