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Understanding online audiences: A practical guide to gathering meaningful information
Date: 28 Jun 2011
Time: 10.00 - 16.30
Booking code: SS037
Venue: YWCA Central Club, 44 Portland Place, London, W1B 1NE
Everyone has their own favourite way of gathering intelligence about their online users, whether through surveys; interviews; focus groups; user observation; web statistics... But how do we know if what we do will actually yield meaningful information to progress our organisation’s objectives? This course provides an introduction to planning and implementing research into online audiences, using a tool for planning coordinated research and case studies to explore the various techniques available.
Trainer/s: Martin Bazley is Director of Martin Bazley & Associates providing consultancy, digital production, testing and evaluation, and staff training for the museum, heritage and educational sectors. Martin is Vice-Chair of the Digital Learning Network, previously known as the E-Learning Group for Museums, Libraries and Archives. He worked for 8 years in the Learning Unit at the Science Museum, London developing innovative online projects. www.martinbazley.com
Price: £155 + VAT per delegate. Cost includes all papers, lunch and refreshments.
Who is it for?
This course is for anyone involved in or considering undertaking online audience research to gather data on users: marketing staff, education officers, IT and website staff, and middle management.
Key learning outcomes:
Understanding of the benefits of a coordinated approach to online audience research
Experience of developing online surveys, focus groups, user testing and web statistics analysis
Experience of producing a costed plan for online audience research against specific objectives
Review of next steps for finding out more and implementation
http://www.creatingcapacity.org/cc/course.aspx?cId=32
- with apologies for cross posting -
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Martin Bazley
Online experience consultant
Martin Bazley & Associates
15 Margin Drive
Wimbledon
SW19 5HA
0780 3580 727