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You are warmly invited to a guest lecture: Why Organisational Factors have Troubled Media Responses to New Technologies Prof. Robert G. Picard, Reuters Institute Thursday 5th May 2011, 12:30 – 14:00 D104, Social Science Building, City University London (Directions: http://www.city.ac.uk/maps) This presentation explores why legacy media are struggling to adapt to the contemporary media environment, allowing new entrants to seize the potential of new technologies and market leadership in high growth new sectors. Applying insights from organizational theory, population theory, and corporate research it explains incumbent media’s difficulties with innovation. It shows that organizational routines and processes, financial constraints and cultural values come together to prevent many incumbents from innovating successfully and reviews historical developments to support for these theoretical contentions. Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford. A specialist in media economics and policy, he is the author and editor of 25 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He is editor of the Journal of Media Business Studies. Please contact [log in to unmask] or [log in to unmask] to reserve a place. Hosted by the Department of Sociology/International Communication Society ........... Dr. Petros Iosifidis Reader in Sociology and Media Policy Department of Sociology School of Social Sciences City University London Northampton Square London EC1V 0HB Tel. 0044 207 040 8538 Email. [log in to unmask] Web page: http://www.city.ac.uk/sociology/staffdetails/Iosifidis.html Books Editor: International Journal of Digital Television http://www.intellectbooks.co.uk/journals/view-Journal,id=175/ Office hours (spring and summer terms): Mondays 11:00-13:00; Thursdays 14:30-16:00 -------------------------------------------------------- MeCCSA mailing list -------------------------------------------------------- To manage your subscription or unsubscribe from the MECCSA list, please visit: https://www.jiscmail.ac.uk/cgi-bin/webadmin?SUBED1=MECCSA&A=1 ------------------------------------------------------- MeCCSA is the subject association for the field of media, communication and cultural studies in UK Higher Education. Membership is open to all who teach and research these subjects in HE institutions, via either institutional or individual membership. The field includes film and TV production, journalism, radio, photography, creative writing, publishing, interactive media and the web; and it includes higher education for media practice as well as for media studies. This mailing list is a free service from MeCCSA and is not restricted to members. For further information, please visit: http://www.meccsa.org.uk/ --------------------------------------------------------