Have you asked them on what grounds either (a) having
content, or (b) having ways to measure success, should be
criteria for doing this, given that the costs are minimal
and the benefits widely accepted pretty much everywhere
else? Has it occurred to them that having
expensively-produced content that no-one reads is rather
less valuable than engaging with residents, on platforms
that are widely used, to co-produce content at a fraction of
the cost? Where have they been?
It's puzzling that this priesthood should have any say over
what you do. If I was a council tax payer in your area, I'd
be inclined to ask why your authority still has people
called a 'web team'. What do they do?
Regards
kevin
____________________________
Kevin Harris
0773 042 9993
Local Level
<http://www.Local-Level.org.uk>
www.Local-Level.org.uk
Neighbourhoods blog
<http://neighbourhoods.typepad.com>
neighbourhoods.typepad.com
_____
From: lis-pub-libs: UK Public Libraries
[mailto:[log in to unmask]] On Behalf Of Katie
Warriner
Sent: 14 May 2011 16:19
To: [log in to unmask]
Subject: justifying the setting up of a Facebook Page and
Twitter feed for our library service
Hi
I have been told that we don't have enough content or ways
to measure the success or setting up the above by our web
team, despite a fairly good 'social media application'. I'm
struggling to find an eloquent way of explaining the
relevance of social media to libraries (partly because I am
so cross!) Can anyone help me?!
Thanks
Katie Warriner
Information Services Librarian
Calderdale Libraries
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