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Margaret and all -

If you're interested in the future of publishing generally, and especially how e-publishing is affecting it, then I'd recommend a series of podcast interviews called "Publishingtalks" (subtitled "The future of publishing") on WritersCast - http://www.writerscast.com/ . The interviewer is a guy called David Wilk, who clearly knows a lot about publishing, and a lot of people working in the publishing industry in the USA; he also asks very intelligent questions. I first came across him because he did an interview with Andy Campbell about "Nightingale's Playground", so he's clearly got an interest in new media work; but he's also very grounded in the business side of things.

- Edward


On 26/04/2011 22:06, Margaret Penfold wrote:
Hello all and especially Sue, who I know id looking at e-publishing, here are a few of my thoughts on the subject,


No wonder so many writers are confused about the current state of e-publishing.  When I looked up e-publishing on Google  almost  the all the items  on the first page were dated 2007, 2008, 2009.   This is akin to someone in the early 1980s  when the video tape format war  was virtually over, reading articles written in 1976 and 1977 to find out which format video player to buy.

The e-publishing format war is by no means over.  Many formats  can only be read  on particular e-readers, but  as with the video war, it is becoming increasingly likely one of the poorer products will emerge victorious.    Amazon has won a significant battle  by allowing people to download free apps from Kindle store so its format can be read  not only on a kindle but by  iphones, ipads, android devices, pc desktops and laptops.

That Electronic self-publishing, has taken  off during the past few months,  with some writers  achieving  amazing sales success,  is probably not only due to Amazon’s marketing skills  or to its  winning the franchise to digitalise the British National Libraries 19th century collection of books, so readers can download hundreds of books for free, but also to its policy of making it comparatively easy for authors to upload their works for free to Kindle Store.

When authors  come  to choose a format for their work  it’s often horses for courses.  The Kindle format currently uses only black and white, which is fine for most novels, but would not suit work relying on coloured  photos or the use of coloured text.   They will be best viewed in iPad or the new coloured Nook format  For text only works its probably best to upload  them up in all formats, so they can be read on all devices. For this purpose many authors go to sites such as Smashwords which publish in multiple ebook formats in exchange for a percentage of sales.

If an author is thinking of turning a backlist into e-books and had an agent when the books in the backlist were published then that agent will also takes a cut from the back list e-sales. It may be possible to  persuade the agent to do the donkey work.  Agents can sign up as e-publishers with Smashwords 
http://www.smashwords.com/about/how_to_publish_on_smashwords

However there are advantages  to authors in uploading directly to e-booksellers if they have never had agents. They  can set their own prices and revise their work if they wish,  (Incidentally authors can’t use their print ISBNs for  ebooks even if they don’t revise the text.  However, there is little point obtaining  ISBNs for ebooks;  potential readers will search on content tags, author or title.

Other e-book sellers besides that allow authors to self publish directly into their store.

In 2010 Barnes & Noble, allowed authors to upload ebooks in its format for the Nook. Pub-it .  http://bluecrystalwebdesign.com/blog/2010/10/publish-your-own-e-books-with-pub-it-by-barnes-and-noble/

This March it  challenged the Kindle by releasing a colour version of the Nook http://www.technobuffalo.com/reviews/barnes-noble-nook-color-review-a-tablet-for-the-everyperson/

 The iPad also allows self publishing to apple store although the author has to own a Mac and  there are other restrictions,  Also authors are grumbling that they are not making sales from apple store. However, visually sensitive authors would be far happier seeing their work in iPad format than Kindle,

Some self-publishing authors without agents or current publishers may not wish to do the conversion work  themselves so they will be pleased that some POD services offer electronic publishing across a variety of platforms. Many  charge a huge fee, however, and don’t allow authors  to set prices.  Also there are often some nasty surprises hidden their terms, e.g no means  of unpublishing .

Of course the author  may not want the stigma of being self-published.  Unfortunately although there are a few good e-publishers they don’t carry the prestige of ink print publishers mainly because they get the backlash caused by  the many very bad e-publishers about, There are lists of e-publishers on the web.  Before using one it might be sensible to  Google for comments on them.

 


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