It seems that we haven't follower the trend (I often think I should read Bruce more carefully) and we've recently thrown in at WCSS (2010) a paper with the forbidden name into it: Diffusion of culture and the “PageRank effect” Stefano Picascia, Mario Paolucci LABSS-ISTC-CNR Abstract. We present the Meme-to-Web model - an abstract agent- based model of cultural production and access, aimed at reproducing the dynamics of peer-based content production and retrieval. Agents gener- ate and link cultural artifacts drawing on knowledge both existing and acquired during previous explorations, loosely mimicking the behavior of web surfers. We test three content access strategies: random walk- ing, content searching with information overload, and a mix of the two. Results show a clear leveling effect of PageRank searches on the distri- bution of visits to artifacts, an effect also documented in related studies. At the same time the mediation performed by the PageRank in the ac- cess phase also affects content production and generates very different network shapes that share certain properties with real world web and blog networks. I quote from where we introduce the meme reference: "n the MtW model a substantial share of the population produces cultural goods ("artifacts") which are made available to the whole population at no charge. An artifact can be thought of as a song, a blog post, a piece of video, a photograph: any reproducible aggregated item of knowledge, such as those produced or transmitted via a computer on the Internet. In our abstract implementation each artifact is no more than a set of memes, that are - in a neglected, but still useful metaphor [5] - basic items of knowledge existing in the form of atomic signs contained in agent’s minds and embedded in cultural arti- facts1. :" -- Mario Paolucci LABSS-ISTC-CNR - http://bit.ly/mariopaolucci http://ssrn.com/author=1337151 Via Palestro, 32 00185 Roma ---------------- Please avoid sending me Word or PowerPoint attachments. See http://www.gnu.org/philosophy/no-word-attachments.html