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Highly interactive, small group tuition (max 20 delegates) Last few remaining places: Effective Journals Marketing Thursday 2 June 2011, London Delegate Comments: 'Very useful for those with some experience in marketing and goes beyond publishing industry. Great interactive course, the knowledge can be applied to many industries outside publishing, insightful comments and knowledge from the tutor.' Lena Jefimova, Cambridge University Press 'During the morning session we learnt a lot of basics which were then developed through the afternoon. I could tell the difference in my work - I certainly feel more confident now.' Sophie Boullin, OECD 'Good introductory starting point with some more advanced elements thrown in. Great to be able to suggest topics in advance which were heeded. Comprehensive slides and info packs with excellent break-out sessions.' Mike Hallworth, Wiley-Blackwell 'Pre-course questionnaire was useful as topics were incorporated into the course. Excellent case studies and notes.' Ali Hill, Taylor & Francis 'Very well-tailored to my level, easy to understand, highly relevant and interesting. Pre-course questionnaire was a good idea as course seemed to address everything. Very much enjoyed the day and learned a lot of valuable tips. Excellent!' Samantha Herbert ,Taylor & Francis 'A well-structured course covering all aspects of relevance to any marketeer!' Rebecca Jeeves, Royal Society of Chemistry 'Very good food for thought. Loved the working with groups and exploring ideas - good confidence boost.' Sapna Choudrie Overview: New business models are being introduced and technology is creating new marketing opportunities and challenges. It's hard to stay on top of all the changes and to know how best to apply marketing theory in this dynamic environment. This course meets these challenges and offers delegates a hands-on experience in the form of an interactive workshop. The course will use a variety of methods, including case studies, to examine some of the hot topics (such as Open Access) in the marketplace and review how to apply marketing techniques to generate sales and submissions. Programme: • Changing business models: their impact on marketing activities and messages • Changing products: what do customers want? Market research techniques • Changing customers: new markets, personalisation and community building • Changing organisations: new competitors, brand, positioning • Extending the marketing toolkit: search engines, RSS, OpenURL, interlinking, viral marketing Learning objectives - by the end of the course delegates will be able to: Understand the environment in which they operate as marketeers and the impact this has on their strategies; use the full marketing toolkit in the most effective ways; assess customer needs, and make appropriate changes to their products and marketing messages. Who should attend: This course is an ideal next step for marketing professionals who have attended the ALPSP Introduction to Journals Marketing course or have had several years' experience of putting these principles into practice but are now looking to expand their marketing skills. Further information at http://www.alpsp.org/ngen_public/article.asp?aid=334938 Other 2011 Courses: Getting the Most from Journal Publicity: http://www.alpsp.org/ngen_public/article.asp?aid=335248 Creating High Impact Marketing: http://www.alpsp.org/ngen_public/article.asp?aid=335357 Web 2.0: Online communities and social media: http://www.alpsp.org/ngen_public/article.asp?aid=335233 Project Management for Publishing: http://www.alpsp.org/ngen_public/article.asp?aid=334916 Barbara Holmes Training Administrator Association of Learned and Professional Society Publishers Email: [log in to unmask] Tel: +44 (0) 1993 772 727 Follow us on Twitter at @alpsp ALPSP Web Site: www.alpsp.org ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration Number:4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK