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Do you need help to get your message across? The web is the first step in effective low cost promotion of your organisation. The next step is learning how to write powerfully for the web so that you can grab the attention of your audience. Creating Capacity has ‘Writing with oomph: How to use creative writing to wake up your readers’ on 12th April which will support you to improve your writing skills. In particular the course will cover writing for website homepages, Twitter, and for Search Engine Optimisation (SEO) so that your audiences really enjoy what you write. Your learning will be through practical exercises and examples from the culture and heritage sectors and beyond. There is an opportunity for you to begin work on your own project (for example re-writing a website homepage), and to get feedback from our excellent trainer Frances Booth. Frances brings her expertise as a writer and editor to the course. She is a trained journalist and sub-editor. The organisations and publications she works for include guardian.co.uk, National Geographic Traveller UK magazine, and The Ministry of Stories. This fascinating session, ideal for those juggling limited resources costs just £155 plus VAT including all course materials and 3 months post-course support Don't forget you can book and pay for all your learning on-line. Or give me a call if you need more information or advice. If you are interested but can't spare the time from your museum, library or archive for training then consider our tailored in-house package as a low-cost alternative. Normally any of our public programmes can be tailored to your own situation - just let us know. Kind regards, Lucy Auger Creating Capacity for Museums, Libraries and Archives Tel: 079 8565 9425 Email: <mailto:[log in to unmask]> [log in to unmask] Follow us on Twitter: <http://www.twitter.com/LearningCC> @LearningCC Web: <http://www.creatingcapacity.org/> www.creatingcapacity.org Learning programmes to develop confidence and inspire the profession now and for the future <http://bit.ly/gQIQqg> Creating Capacity has a new programme! Have a look at some of the exciting courses we have coming up in April: 12/04 <http://www.creatingcapacity.org/cc/course.aspx?cId=47> Writing with oomph: How to use creative writing to wake up your readers 14/04 <http://www.creatingcapacity.org/cc/course.aspx?cId=39> Building your digital toolkit: Practical low-cost strategies for being effective on-line 15/04 <http://www.creatingcapacity.org/cc/course.aspx?cId=55> Environmental monitoring: Understanding & using the fundamental tools for object survival + + + + + + + + + + + + + + + + + + + + GEM list: Contact the list owner for assistance at [log in to unmask] For information about joining, leaving and suspending mail (eg during a holiday) see the list website at https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=GEM + + + + + + + + + + + + + + + + + + + +