"Religions as Brands". The Marketization of Religion and Spirituality
University of Lausanne, October 13-15, 2011
Deadline for submission of abstracts: April 30, 2011
Theme
Topics
- The branding of religions: How do religions / religious institutions brand themselves?
- Positive and negative public images of religions and their effects
- Religion and marketing Communication, media and the promotion of religions
- Effects of religious branding and marketing on conversion and switching
- Religious institutions as suppliers of religion and spirituality
- Religious institutions as competitors on the market of religions
- The influence of state regulation on religious branding and marketing
- Consumer behavior for religion: Beliefs, norms, values, participation and commitment
- Consumer loyalty and switching in the religious market
- Giving and the market of religions: Religious giving, philanthropy, church finances
- Substitutability, complementarity, competition between secular and religious goods
- Religion and spirituality as determinants of consumer behavior
- Social networks and social/spiritual/religious capital
Keynote Speakers
Organizing Committee
Scientific Committee
Paper Selection/Screening Process
Paper Submission and Review Process
Please send an abstract of no more than 1000 words (no detailed references) by April 30, 2011 to the conference organizer ([log in to unmask]). Abstracts should clearly state the purpose, results and conclusions of the work to be described in the final paper. Keywords (3-5) should be enclosed to abstract. Please, provide full names, affiliations and up-to-date contact details (postal address, e-mail, telephone and fax numbers).
- The conference organizers plan to publish a substantial number of accepted papers in an edited volume.
- The editors of Journal of Consumer Culture and Consumption, Markets, and Society encourage submission of papers from the "Religions as Brands" conference.
Language
Abstracts and final papers may be submitted in English, French, or German. Since English is the shared language of the Conference, presenters are expected to make their presentation in English for making cross-language communication easier while retaining some key concepts in the original language for the purpose of highlighting culture and language-specific concepts that are not cross-culturally equivalent.
Submission Format
All abstracts and final papers in Microsoft Word format can be submitted in English, French, or German, checked for correct grammar and spelling. Abstract and manuscript style should follow the guidelines for authors of Consumption, Markets, and Culture (see: http://www.tandf.co.uk/journals/journal.asp?issn=1025-3866&linktype=44). They should be e-mailed to [log in to unmask].
Conference Venue
The conference will take place at the beautiful site of University of Lausanne from Thursday October 13, 2011 at 2PM to Saturday October 15, 2011 at 1PM. Travel and accommodation is to be paid by participants. The conference organization will provide a list of hotels and facilitate booking.
Registration Fee
For regular participants CHF 200 / Euro 140 / USD 190 (CHF 100, Euro 70, USD 95 for PhD students), exclusive of transport and accommodation. This includes coffee breaks, Friday lunch as well as the dinners on Thursday and Friday night.
Information, Contact and Correspondence
For any question related to accommodation in Lausanne, participants should contact [log in to unmask]
Conference Website
www3.unil.ch/wpmu/rab2011>>>>>>>