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*Take up the TUC challenge to make a short ad about the cuts and win a 
prize*

Launching in to its third successful year, the TUC sixty second ad 
contest invites you to make a film about the *impact of the spending 
cuts*. Your audience are those who will be affected by the cuts -- 
either directly or indirectly through their families and communities. We 
want you to make an ad that really resonates with them. The best films 
will be shown on the *big screen at Hyde Park* at the March for the 
Alternative event on the 26th March 2011. This is your chance to make a 
creative difference.

Your ad could be documentary style, TV-style advertising, frontline 
reportage, theatrical, animated...you could even write a song. The most 
important thing is to have a great idea and to present it well.

We want you to make an ad that inspires, moves, and entertains, one that 
people want to forward onto blogs or social networking sites such as 
Facebook or Twitter.

The winner will receive a fabulous £500 cash prize and will get to spend 
a day filming Billy Bragg documentary-style. There are some great prizes 
for the runners up too.

*Closing date for entries: 14th March 2011*

The winning ads will also be seen around the world, including showings 
at the *Geneva labour film festival* and the *Washington DC labour film 
festival*.

To enter check out the guidelines, and get advice from the experts by 
going to www.tuc60seconds.org.uk <http://www.tuc60seconds.org.uk>.

And please don't worry, if needed, we'll work with you to bring your ad 
up to broadcast quality. The most important thing is to have a good idea 
and to present it well.

So, what are you waiting for? Now is the time to get cracking. What's 
your idea? Who will shoot it? Who will star in it? How will you edit 
it?  The more you consider your entry, the better your shot at making an 
ad with the maximum impact.




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