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Take up the TUC challenge to make a short ad about the cuts and win a prize

Launching in to its third successful year, the TUC sixty second ad contest invites you to make a film about the impact of the spending cuts. Your audience are those who will be affected by the cuts – either directly or indirectly through their families and communities. We want you to make an ad that really resonates with them. The best films will be shown on the big screen at Hyde Park at the March for the Alternative event on the 26th March 2011. This is your chance to make a creative difference.

Your ad could be documentary style, TV-style advertising, frontline reportage, theatrical, animated…you could even write a song. The most important thing is to have a great idea and to present it well.

We want you to make an ad that inspires, moves, and entertains, one that people want to forward onto blogs or social networking sites such as Facebook or Twitter.

The winner will receive a fabulous £500 cash prize and will get to spend a day filming Billy Bragg documentary-style. There are some great prizes for the runners up too.

Closing date for entries: 14th March 2011

The winning ads will also be seen around the world, including showings at the  Geneva labour film festival and the Washington DC labour film festival.  

To enter check out the guidelines, and get advice from the experts by going to www.tuc60seconds.org.uk.

And please don’t worry, if needed, we’ll work with you to bring your ad up to broadcast quality. The most important thing is to have a good idea and to present it well.

So, what are you waiting for? Now is the time to get cracking. What’s your idea? Who will shoot it? Who will star in it? How will you edit it?  The more you consider your entry, the better your shot at making an ad with the maximum impact.



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