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Not sure why I found this amusing, but maybe others will too.. In the 1920s John Logie Baird, the TV inventor, had a bright idea re jam manufacture. Rather than ship both the Caribbean fruit (with its high water content, therefore low value to weight ratio, and the sugar, also grown in the Caribbean, to the UK for boiling down into jam, why not do the boiling in the Caribbean too, with its lower wage rates? Unfortunately, the heat inside his boiling plants was intolerable in the hot Caribbean, so the workers had to open all the windopws. The sugary smell then attracted hordes of tropical insects which couldn't be kept out of the jam Insect-flavour / protein-enhanced jam didn't sell too well in the UK. Dr Hillary Shaw School of Business, Management and Marketing Harper Adams University College Newport Shropshire TF10 8NB