Dear all,  Have people in the UK been following the development of the “nudge unit “ ( behavioural insight team) ?    the intentions are intended towards social benefit ( but by getting us to change our individual choices by changing incentives ) and  while there is some sense behind it in terms of acknowledging environmental determinants of human behaviour , I find the whole development hugely sinister  -  very alarming indeed to read ( see link below for Guardian report) “ The deputy prime minister, Nick Clegg, said he believed the unit could change the way citizens think. “  I didn’t read anything in the book about nudges ( or even shoves) towards bankers and unfettered business interests. What do others make of this development? Can we marshall a community psychology critique?  

Annie

http://www.guardian.co.uk/society/2010/sep/09/cameron-nudge-unit-economic-behaviour