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Alan "Managing as Designing" (Richard J. Boland and Fred Collopy, eds., 2004, Stanford University Press) is a really good source. Johann -----Original Message----- From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of Alan Overton Sent: Tuesday, 9 November 2010 11:36 AM To: [log in to unmask] Subject: Consumer product design methodology I am a first year doctoral student in marketing/product development and am looking for recent design methodology models. It has been my experience that marketers often treat design as a "black box" that accepts product requirements and should produce optimal designs. I hope to create an integrated model that no only illuminates the dynamic, iterative nature of the design process, but also suggests areas where marketing knowledge could provide design insight. I am researching work by Cross, Lawson, Hatchuel and Weill, Boland and Collopy, Rowe, and Brown I would be grateful for any recommendations for additional lines of research that would be relevant to the marketing community. Thank you for any assistance you can give. Alan Overton Johann van der Merwe HOD: Research, History & Theory of Design Faculty of Informatics and Design Cape Peninsula University of Technology South Africa -------------------------------------------------------------------- Disclaimer This e-mail transmission contains confidential information, which is the property of the sender. The information in this e-mail or attachments thereto is intended for the attention and use only of the addressee. Should you have received this e-mail in error, please delete and destroy it and any attachments thereto immediately. Under no circumstances will the Cape Peninsula University of Technology or the sender of this e-mail be liable to any party for any direct, indirect, special or other consequential damages for any use of this e-mail. For the detailed e-mail disclaimer please refer to http://www.cput.ac.za/email.php or call +27 (0)21 460 3911