JISCMail - GEM Archives

Hi Richard

The purpose of the assessment of this material is to show my clients what type of material museums and art galleries use to attract school groups to their sites. It is then up to the clients, with my guidance, what style of material they then feel is appropriate for their particular site. It could never be said that the publicity created by The British Museum is going to be equally appropriate to a small volunteer run museum. By asking GEM members to send in the material they felt was effective at getting schools involved I am able to show my clients a variety of options that can inspire them. It is not a mathematical analysis that I am undertaking but an inspiration board which my clients can take further, maybe I should have made this more explicit.

Can I also thank GEM members for their response to my request though.

Warm regards

Claire

Claire Adler

Heritage Learning Consultant

268 Cherry Hinton Road

Cambridge

CB1 7AU

E: [log in to unmask]

T: 01223 411555

M: 07970671965

W: www.claireadler.co.uk

From: Richard Ellam [mailto:[log in to unmask]]
Sent: 27 October 2010 14:11
To: Claire Adler
Cc: [log in to unmask]
Subject: Re: Publicity for schools (Methodology?)

HI Claire

How will you assess the publicity that people send you to establish if it is successful in getting schools to come? Just analysing the publicity materials for common features won't help, because you'll probably end up knowing what makes for mediocre promotional material rather than stuff which is outstandingly effective.

Cheers

Richard.

Richard Ellam

L M Interactive

Science Shows and Hands-On Stuff

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On 27 Oct 2010, at 10:31, Claire Adler wrote:

Dear All

I am researching the style of publicity that is successful in getting schools into museums and art galleries. I would therefore be very grateful if you could send me any digital or hard copies of your publicity to schools.

Many thanks in advance