How will you assess the publicity that people send you to establish if it is successful in getting schools to come? Just analysing the publicity materials for common features won't help, because you'll probably end up knowing what makes for mediocre promotional material rather than stuff which is outstandingly effective.

Richard Ellam

L M Interactive

Science Shows and Hands-On Stuff

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On 27 Oct 2010, at 10:31, Claire Adler wrote:

Dear All

I am researching the style of publicity that is successful in getting schools into museums and art galleries. I would therefore be very grateful if you could send me any digital or hard copies of your publicity to schools.

Many thanks in advance

Claire

Claire Adler
Heritage Learning Consultant
268 Cherry Hinton Road
Cambridge
CB1 7AU

E: [log in to unmask]
T: 01223 411555
M: 07970671965
W: www.claireadler.co.uk

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