 |
 |
Statistical clustering techniques are widely used - from the identification of product market segments to the classification of distinct criminal personalities. Learn more about the statistical underpinnings of cluster analysis and its implementation in Anthony Babinec’s online course “Cluster Analysis,” November 5 – December 3 at statistics.com. Upcoming Courses: Oct 29: Interactive Data Visualization Nov 5: Cluster Analysis (more below) Nov 12: Spatial Statistics with Geographic Information Systems Nov 12: Introduction to Support Vector Machines in R Nov 26: Data Mining: SAS Enterprise Miner Practicum This course will teach you how to use various cluster analysis methods to identify possible clusters in multivariate data. In marketing applications, clusters of customer records are called market segments (and the process is called market segmentation). Clustering is also used in computational biology, environmental science, web and internet analytics, and in military and security applications. Methods discussed include hierarchical clustering (in which smaller clusters are nested inside larger clusters), k-means clustering; two-step clustering; and normal mixture models for continuous variables. Dr. Anthony Babinec is President of AB Analytics. For over two decades, Tony Babinec has specialized in the application of statistical and data mining methods to the solution of business problems. Tony has multiple degrees from the University of Chicago, where he studied Advanced Statistics and Survey Research. Before forming AB Analytics, Babinec was Director of Advanced Products Marketing at SPSS; he worked on the marketing of Clementine and introduced CHAID, neural nets and other advanced technologies to SPSS users. He has presented at the AMA's Applied Research Methods Conference and Advanced Research Techniques Forum, the Sawtooth Software Conference, Statistical Innovation's Statistical Modeling Week, and numerous professional meetings. He is on the Board of Directors of the Chicago Chapter of the American Statistical Association, where he has held various offices including President. He is on the Editorial Board of the Journal of Targeting, Measurement and Analysis for Marketing. Participants can ask questions and exchange comments directly with Dr. Babinec via a private discussion board throughout the period. Details: http://www.statistics.com/ourcourses/clustering/ The course takes place online at statistics.com in a series of 4 weekly lessons and assignments, and requires about 15 hours per week. Participate at your own convenience; there are no set times when you are required to be online. Janet Dobbins [log in to unmask] You may leave the list at any time by sending the command SIGNOFF allstat to [log in to unmask], leaving the subject line blank.