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Hello Michael,

Am 04.09.2010 18:05, schrieb Michael Kenward:
> -----Original Message-----
>
> What about the readers? What do they expect? Do they really want
> sensationalist reporting, or would they rather prefer to have more
> accurate information? Given that the industry has a lot of open or
>
> ---End Quoted (and cut) Message---
>
> Such easy questions.
>
> Just look at the figures from the Audit Bureau of Circulation (ABC).
> http://www.pressgazette.co.uk/section.asp?navcode=161
> and
> http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=45856&c=1
>
> When the Daily Mail and The Sun outsell all newspapers that claim to provide
> accurate information, you have your answer.

I'm glad that you find this question easy. As I pointed out in my mail,
however, there are many reasons why circulation figures tell us little
about whether the papers actually serve the needs of the readers.

In relation to this question, what is your opinion on the recent
Eurobarometer survey that found that 80% of Europeans are interested in
science and tech, but only 10% feel they are well informed? Could this
be an indication that people want more from science journalism, too?

Cheers
Stephan

--
Stephan Matthiesen
http://www.stephan-matthiesen.de
Neu auf www.science-texts.de: Oben und unten - Muster des Monats 9/2010

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