JISCMail - ARCHIVES-NRA Archives

Realising The Potential of Twitter: The Complete Guide for Museums shares the experience of museum professionals at the exciting interface between social media, museum outreach, and building relationships with new audiences.

To celebrate this launch, until next Tuesday, 5 October, we're making copies of this new collection available at a savings of almost 50%!

1. BOOK: a 412-page hardback book, containing 25 practical, how-to articles and case studies from leading international museum professionals and a highly-experienced International Advisory Board: Twitter for Museums: Strategies and Tactics for Success. You'll discover how world-class organisations like Tate, the Smithsonian Institution, the National Trust and Barcelona's award-winning Museu Picasso are making Twitter work for them.

2. CD: a multimedia CD, containing audio and presentations sharing hands-on experience and insider tips from two of the most successful museums using Twitter: London's V&A and The Women's Museum: An Institute for the Future in Dallas: Real-World Twitter in Action.

3. ONLINE SEMINAR: in which international museum marketing guru and author, Dr Neil Kotler, explores and explains the principles and practice of developing your museum's audience: Audience Creation, being held on 13 October, 10.00-11.00 (EST); 15.00-16.00 (GMT).

4. VIDEO: of the Audience Creation seminar - perfect if you can't make the date, or want to share the content with your colleagues - containing the complete audio, presentation materials, delegate questions and discussion from the event.

Realising The Potential of Twitter will be of value to museums and heritage organisations large and small alike. The products in the Collection are already being used by many of the world's leading heritage institutions, including: British Museum, Canadian Museum of Nature, Franklin Institute, Historic Royal Palaces, National Archives, National Gallery of Ireland, National Library of Sweden, National Museum of Natural History, National Portrait Gallery, Parks Canada, Royal Ontario Museum, Smithsonian American Art Museum, The Royal Collection… and many more.

These four products normally cost £188.95 (plus shipping). However, when you order Realising The Potential of Twitter, you receive them all for just £97 (plus £5 worldwide shipping) - that's almost 50% savings!