last year i posted a query from a writer who was working on an article about corporate archives for the Financial Times. The writer is working on a new story and has the following request. If you are interested in being interviewed you can contact the writer Alicia Clegg at [log in to unmask]
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looking at the unexpected ways in which businesses use history for
branding purposes. In particular, I am interested in looking
at what happens when one company takes over another and, in effect,
acquires a
history. For this piece, the FT wants me to focus on the unexpected and,
in
some cases, perverse outcomes that takeovers and mergers can produce. I
know that you have a network of contacts in the archive and history
professions and I wondered if you might be able to make people aware of
the article and ask them to get in touch with me, if they feel they
have a story that fits with this theme? The article will be
international in scope, so examples from the US, Europe or indeed any
other part of the world would all be very welcome.
The following are some ideas on the sorts of stories that might work for the piece:
-Young companies that have taken over an older company and become a veteran
overnight, by taking on the history of the acquired firm.
-Situations where two companies have ended up laying claim to the same history, for
example, a spin-out and the original parent company both claiming the same history.
-Odd bedfellow relationships, e.g. brands owned by unlikely parents, because of quirks of history
-Companies whose own origins sit oddly with their present day branding
-Forgotten or suppressed history that becomes hip and is revived when the
market or the company's strategy takes an unexpected turn.
--
Peter Kurilecz CRM CA
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Richmond, Va
http://twitter.com/RAINbyte
http://tech.groups.yahoo.com/group/RAINbyte/
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