Formal pressure on researchers to do public engagement is already well ensconced in the REF. The 'Draft "common menu" of impact indicators' included with the guidance on submissions for the REF impact pilot exercise is a table listing discrete 'types of impact' and, for each type, 'possible indicators'. One of the types HEFCE have defined is 'Cultural enrichment, including improved public engagement with science and research'. And the possible indicators it lists for this type are:
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