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Thanks Matt, that's great to hear. We are already getting our externally hosted ecommerce site to output an xml file to drive the integration we are developing with our own site, and my plan is to simply shape that for automatic delivery to Google Merchant Centre. As you say, very modest effort, so will be good to see if we get results. I can feel a whole new wave of shop focussed 'SEO' on the product feed coming on though! Can I just ask (on or off list), what attributes from http://www.google.com/support/merchants/bin/answer.py?hl=en_US&answer=171380 did you have in your feed, and did you find any of them had any particular impact on click throughs? And in terms of measurement, can you do the same as for example Webmaster Tools and see numbers of impressions, clicks etc? Regards, James ---------------------------------------------------------------------- James Morley [log in to unmask] Website Manager Tel. +44 (0)20 8332 5759 Royal Botanic Gardens, Kew www.kew.org ----------------------------------------------------------------------- > -----Original Message----- > From: Museums Computer Group [mailto:[log in to unmask]] On > Behalf Of Matthew Barr > Sent: Tuesday, July 13, 2010 11:17 AM > To: [log in to unmask] > Subject: Re: Google Merchant Centre > > Hi James, > > I used the Google Merchant Centre in a previous role. We > automatically generated a tab-delimited file containing our > products, and latest prices, and let Google parse this. The > tab-delimited file was the easiest approach in our > circumstances - you can also supply an XML file, or work > directly with their API to supply (and more quickly update) > your product information. Setup was minimal and, since the > file was automatically generated, maintenance was virtually nil. > > Where we were competitive on price (compared with other > retailers using Google Product Search), or offering a > relatively unusual or hard-to-obtain item, a significant > proportion of our traffic came from Product Search. > > The very modest effort required to get our products listed > seemed well worth it for the exposure generated. > > Cheers, > > Matt > > Matthew Barr > Humanities Advanced Technology and Information Institute > (HATII) [log in to unmask] http://www.hatii.arts.gla.ac.uk > > > +44 (0)141 330 2854 > > > -----Original Message----- > From: Museums Computer Group [mailto:[log in to unmask]] On > Behalf Of James Morley > Sent: 13 July 2010 00:05 > To: [log in to unmask] > Subject: Google Merchant Centre > > Hi, has anyone here used Google Merchant Centre to get their > online shop items onto a Google products search? > > And if so, have you seen any results, to coin a phrase? > > Thanks, James > > ---------------------------------------------------------------------- > James Morley [log in to unmask] > Website Manager Tel. +44 (0)20 8332 5759 > Royal Botanic Gardens, Kew www.kew.org > -------------------------------------------------------------- > --------- **************************************************************** For mcg information visit the mcg website at http://museumscomputergroup.org.uk/ To manage your subscription to this email list visit http://museumscomputergroup.org.uk/email-list/ ****************************************************************