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Hi Sue,

I would say that the most important thing about evaluation is to be
systematic; just because the learning is informal, it doesn't mean that the
evaluation is!

Decide what it is that you expect people to get out of their learning, and
write down what you hope to see as:

Output: (how many attended; out of how many invited; how many stayed the
full course; etc.)

Outcomes: immediate benefits/improvements/enjoyment etc.

Impact: whether they took what they learned further (this is difficult to
measure, and you may not want to run follow-up).

Then decide what you think are criteria for measuring these.

Use these criteria to judge. It doesn't need to involve questionnaires or
interviews (it can be ethnographic - i.e observation; or you may make a
short list of questions to ask people informally).

Barry Creasy
research, consultation, evaluation, cultural analysis
 
A: 43b Malvern Road, London NW6 5PU
T: 020 7625 4952
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-----Original Message-----
From: List for discussion of issues in museum education in the UK.
[mailto:[log in to unmask]] On Behalf Of Sue Jordan
Sent: 19 July 2010 15:22
To: [log in to unmask]
Subject: Help Informal Evaluation

Dear all,

I have been asked to look at ways of evaluating informal learning at the
Castle Museum over the summer. I was wondering if anyone has any good ideas,
advice or examples of how I might do this? 

Yours sincerely,

Sue Jordan

Learning Intern
York Castle Museum
York Museums Trust

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