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Oye Como Va!
Hybridity and Identity in Latino Popular Music
By Deborah Pacini Hernandez
“Hernandez offers a thought-provoking analysis of the
history and cultural issues related to Latino popular music in North America
and its global dissemination through the music industry.” –
CHOICE
When the New York born Tito Puento composed ‘Oye Como
Va!’ in the 1960s, his popular song was called ‘Latin’ even
though it was a fusion of Afro-Cuban and New York Latino musical influences. A
decade later, Carlos Santana, a Mexican immigrant, blended Puente’s tune
with rock and roll, which brought it to the attention of national audiences.
Like Puente and Santana, Latino/a musicians have always blended musics from
their homelands with other sounds in our multicultural society, challenging
ideas of what ‘Latin’ music is or ought to be. Waves of immigrants
further complicate the picture as they continue to bring their distinctive
musical styles in to the U.S.-from merengue and bachata to cumbia and reggaeton.
In Oye Como Va! Deborah Pacini Hernandez traces the trajectories of
various US Latino musical forms in a globalizing world, examining how the
blending of Latin music reflects Latino/a American lives connecting across
nations.
Temple
University Press
January 2010, 232, £17.99 PB 978143990090
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