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Fil and Karel,

Such a survey would be interesting. And it would actually test the generalizability of my results. We are in our project also looking at professionals and amateurs in computer game design and digital art.

There are however a few problems you would need to handle in such a survey. My impression after a few years of researching this, is that you get a rather idealistic or simple answer when you ask people what good design is in general. Such unprecise questions give rise to platitude answers. I suspect that when you ask people to tell you what was good and bad about one of their own actual projects you get a more nuanced answer. Finally, if you look at what people actually do consider during a design task you will get yet another answer.  I will investigate this further in the analysis of my data during the autumn. As always, what people say they do is not what they actually do. However, what people say they do is also interesting. I will write three or four more articles on these issues in interaction design during next year..

If you set up a survey study you would need to address these rather tricky problems. There might however be some smart questionnaire design that I haven't thought about.

Cheers,
// Mattias
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MATTIAS ARVOLA, Ph.D. 
Sr. lecturer in Interaction Design. 
Linköping University and Södertörn University. 
www.arvola.se