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Hi Lynn Seb Chan's great work with Google Analytics over the last few years could provide you with some clues. Basically speaking, Google Analytics measures visits differently from traditional log-file based systems. It's normal to get around 35 to 45% less visits when using GA, compared to your previous method. Have a look at Seb's 2008 Museums and the Web paper here: http://www.archimuse.com/mw2008/papers/chan-metrics/chan-metrics.html There are many more of his articles and papers about this on the web in various places - try looking at Fresh and New: http://www.powerhousemuseum.com/dmsblog/ Graham Davies and Dafydd James from National Museum Wales also did a detailed paper at MW2010 - might be worth reading up on this too: http://www.archimuse.com/mw2010/papers/davies/davies.html GA is becoming the industry standard for simple live web measurement tools. All the best Jon Pratty Relationship Manager, Digital and Creative Economies Arts Council England +441273 763037 07872419194 [log in to unmask] -----Original Message----- From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Lynn Buchanan Sent: 26 May 2010 14:04 To: [log in to unmask] Subject: DCMS and google analytics Hi, I'm quite new to the museums world and I think this has been discussed before, so I'm sorry if I'm opening up an old thread. We are submitting data to DCMS (or COMS) for our website visits. Historically we've submitted data from WebTrends but this year, having enquired with DCMS, they have said to me that using the 'visits' metric from Google Analytics is an acceptable submission. This makes our web visitor figures substantially lower but is a lot easier for us to produce. I just wondered what you do and if you are submitting google analytics metrics for this? Thanks, Lynn **************************************************************** For mcg information visit the mcg website at http://museumscomputergroup.org.uk/ To manage your subscription to this email list visit http://museumscomputergroup.org.uk/email-list/ **************************************************************** www.artscouncil.org.uk Arts Council England is the trading name of the Arts Council of England registered charity no. 1036733 The information in this e-mail is for the named recipient(s) only. Any disclosure, copying or distribution is prohibited and may be unlawful. Any opinions/advice expressed are subject to our terms of business. We do not accept liability for any virus introduced by this e-mail. _ _____________________________________________________________________ This email has been scanned by the MessageLabs Email Security System. For more information please visit http://www.messagelabs.com/email ______________________________________________________________________ **************************************************************** For mcg information visit the mcg website at http://museumscomputergroup.org.uk/ To manage your subscription to this email list visit http://museumscomputergroup.org.uk/email-list/ ****************************************************************