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It being Easter, I thought those of you dispirited by the 
global economic crisis might like to read something 
uplifting, just to show that there is a God after all... 
At least he knows how to save the world's poor, though, 
eh?

Bono Becomes The Worst Investor In America

Posted: March 24, 2010 at 3:04 am

Bono, the Irish rock star, has put significant money into 
Elevation Partners, arguably the worst run institutional 
fund of any size in the United States. Bono is listed as 
one of the five members of the firm’s investment team. The 
fund claims that its “mission is to help media and 
entertainment businesses develop and market great 
content.” In the process, it has made an unprecedented 
string of disastrous investments which even bad luck could 
not explain.

The most well-known of the Elevation investments is Palm 
(PALM) which made a completely unsuccessful run at the 
smartphone business dominated by Apple (AAPL), RIM (RIMM), 
and handsets powered by the Google (GOOG) mobile operating 
system known as Android.  Wall St. had hoped that Palm’s 
new line of Pre handsets would allow the company to be a 
modest competitor in the industry. It has, instead, burned 
through large amounts of money and, ,by its own admission, 
is in trouble as it tries to reach what were fairly modest 
sales goals. Elevation was recently quoted by Reuters that 
it still has faith in Palm, a company in which it bought a 
25% stake in 2007. It is astonishing that Elevation would 
publicly say it still has faith in a company which is 
close to non-existence. The results of Palm’s latest 
earnings release drove its shares down to $3.65. The stock 
traded at over $18 last September. Elevation has a total 
of $460 million in Palm. Whitney Tilson, managing partner 
of T2 Partners, a New York-based hedge fund, recently told 
MarketWatch, in reference to Palm, “There is a 90% chance 
that they go bankrupt or get acquired within a year.”

In 2006, Elevation invested in Forbes Inc., owner of the 
famous business magazine. Reports about the deal say that 
Forbes was divided into two pieces at the time of the 
investment and that the Elevation money went into the 
media company’s online operations. The amount of the 
investment is around $300 million, according to several 
experts.  The total value of Forbes Inc. was about $750 
million at the time.  Business magazines have been badly 
damaged by the recession and the movement of readers from 
print to the internet. The value of Forbes’ larger 
competitor, BusinessWeek, dropped to $5 million that 
Bloomberg paid for it last November. BusinessWeek lost $40 
million in 2009. Forbes may have done somewhat better than 
that, but the value of the family controlled business that 
was once run by Malcolm Forbes has dropped by at least 
80%. Elevation owns an illiquid investment in a media 
company that is now worth perhaps $100 million.

Another of Elevation’s investments is Move.com (MOVE), the 
owner of a series of home and real estate websites. The 
company’s last proxy statement shows that the investment 
firm owns 26.7 million shares or a little less than 15% of 
Move. Elevation put $100 million into Move in November 
2005. Move.com shares have lost about 50% of their value 
since then. Last year, Move had a net loss of $7 million 
on revenue of $212 million. The market value of the firm 
has dropped to $340 million and the stock trades at just 
above $2.

Elevation put $25 million into local business review site, 
Yelp, in January. The fund said it would raise its stake 
as high as $100 million through the purchase of additional 
shares. Yelp reportedly turned down a $500 million buyout 
from Google (GOOG). The search company is fortunate that 
its offer was rejected. Yelp’s San Francisco operation was 
sued last month charging that the services it provides are 
fraudulent. Yelp allegedly offered companies which got bad 
user reviews the opportunity to have them removed from the 
site in exchange for the purchase of advertising. ABC News 
recently reported that “since late February, at least 
three lawsuits seeking class action status have been filed 
against the site by a dozen companies, complaining that 
reviews are manipulated depending on which companies 
advertise on the site and which ones do not.” It may take 
years for the suits to be resolved, but Yelp’s image is 
permanently damaged. It is impossible to calculate how 
much Yelp’s value has dropped because it is a private 
company, but finding a buyer for the company now at any 
price is unlikely.

Bono has lost a great deal of money by investing with 
Elevation, certainly millions and millions of dollars. The 
Irishman would have been better off in CDs of the 
financial sort.



-- 
Dr Jon Cloke
Lecturer
Geography Department
Loughborough University
Loughborough LE11 3TU

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Tel: 00 44 07984 813681