When? Wednesday 14 April, 10.00-11.30 (EST), 15.00-16.30 (GMT)
Where? Your Office - Or Anywhere You Happen To Be!
Early-Bird Booking Now Open - save 30%
Some of the world's most dynamic, far-sighted cultural organisations are enhancing their income and securing their future by linking with young professionals - that most affluent, influential, sought-after demographic.
Join us on 14 April for an International Online Seminar with highly-experienced researcher Dr Erin Barnes, who has worked and researched extensively in this field. Erin has held positions at the Corcoran Gallery of Art, the Arlington Arts Center and the Meridian International Center and sits on the Steering Committees of many cultural organisations. She holds a PhD and MA in Museology from the University of East Anglia and a BA in Economics/International Area Studies from the University of California, Los Angeles.
What you'll learn
Membership programmes are an important means of fundraising, developing relationships with visitors and creating a base of support in your museum’s community. And museums are increasingly targeting young professionals as potential new members, with the aim of attracting new audiences and establishing a strong group of future patrons. To succeed, they are increasingly creating categories of membership, and programmes of activity, designed specifically for them.
Developing and marketing membership to young adults challenges museums to create a distinctive brand and to provide appealing programming that balances the museum’s mission with the social activities necessary to attract this sought-after demographic.
Washington, DC is a fertile market for young professional organizations, and the city’s museums provide powerful case studies in this field.
The seminar will draw highly actionable conclusions from a range of detailed case studies, examining both well-established groups for young professionals (including the Smithsonian Young Benefactors, and the Corcoran Gallery of Art’s 1869 Society) and newer initiatives (including the Trust for the National Mall’s L’Enfant Society and the National Archives’ Young Founders Society.) In particular, you'll discover the secrets of their successes in the key areas of attracting, motivating and retaining members.
The event will be highly interactive and you'll be able to pinpoint in advance particular issues you’d like Erin to explore - and ask questions during the event to get the information you need to address your organisation's specific challenges.
Exceptional value and convenience
The seminar gives you access to unique advice, information and inspiration - from the comfort of your laptop or desktop computer. No travel time or expense involved!
Cocktails & Culture: Cultivating Generation Next is terrific value at just £47 (Limited Time Early-Bird Rate). And you can participate with a group of your colleagues at no extra cost. Your fee also includes access to the recording of the event, and the ability to share the recorded experience with your colleagues - all inclusive!
Please note that places are limited and early booking is strongly advised.
I hope you'll join us for what promises to be a very exciting event!
Graeme Farnell
MuseumsEtc
