**Apologies for cross-posting**
Counting on Statistics for Market Research: finding, evaluating and using resources
to be held in the
Netskills Training Suite, University of Newcastle
Wednesday, 21st April 2010, 9.30 – 16.30
Finding reliable statistics, industry and market data that exactly meet your needs can be difficult at the best of times. Free information, if it is available, may have to be gathered from multiple sources and even priced services have their limitations and drawbacks. This one day workshop gives practical guidance on how to find and evaluate web based statistical information and market research. Social and professional networking services such as blogs, Facebook, LinkedIn and Twitter are considered both as sources of information and as a means of identifying real people who can help you. It will also look at options for gathering your own data.
Topics will include:
· Introduction to the different types of market research
· Key starting points and where to look for free statistics
· Tips and tricks on using search engines more effectively to find information
· Specialist industry and market data research tools
· Priced services: content aggregators versus individual publishers
· Using Web 2.0 and social/professional networks
· Gathering your own statistics: creating surveys online and commissioning bespoke research
· Criteria for assessing and evaluating the quality of the information
A significant part of the day will be taken up with practical sessions; exercises will be provided but participants are free to try out searches of their own. This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas.
Course Presenter: Karen Blakeman trained and worked as a scientist before becoming an information professional. She has been an independent consultant since1989 and provides training and consultancy on finding, evaluating and managing electronic information resources; searching the Internet; Web 2.0 and social/professional networks. Her clients include organisations in the private, public and academic sectors. She is an Honorary Fellow of CILIP - Chartered Institute of Library and Information Professionals, an active member of the UK e-Information Group (UKeiG), and a member of the Association of Independent Information Professionals (AIIP).She edits and publishes an electronic newsletter called Tales from the Terminal Room and her blog (http://www.rba.co.uk/wordpress/) reviews recent developments and new services in the world of search and business information.
To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask]. Further details are also available via the UKeiG website at www.ukeig.org.uk.
Counting on Statistics for Market Research: finding, evaluating and using resources
Netskills Training Suite, University of Newcastle
Wednesday, 21st April 2010, 9.30 – 16.30
Costs (including lunch and refreshments):
UKeiG members £180 + VAT at the current rate; others £220 + VAT at the current rate
Please complete and return this form by 14th April 2010, to Christine Baker, Piglet Cottage, Redmire, Leyburn, North Yorkshire DL8 4EH.
Tel & Fax 01969 625751, Email: [log in to unmask]
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Megan Roberts
UKeiG PR & Marketing
LinkedIn: http://www.linkedin.com/in/meganjayneroberts
Skype: meganjayneroberts
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