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**Apologies for cross-posting** Counting on Statistics for Market Research: finding, evaluating and using resources to be held in the Netskills Training Suite, University of Newcastle Wednesday, 21st April 2010, 9.30 - 16.30 Finding reliable statistics, industry and market data that exactly meet your needs can be difficult at the best of times. Free information, if it is available, may have to be gathered from multiple sources and even priced services have their limitations and drawbacks. This one day workshop gives practical guidance on how to find and evaluate web based statistical information and market research. Social and professional networking services such as blogs, Facebook, LinkedIn and Twitter are considered both as sources of information and as a means of identifying real people who can help you. It will also look at options for gathering your own data. Topics will include: * Introduction to the different types of market research * Key starting points and where to look for free statistics * Tips and tricks on using search engines more effectively to find information * Specialist industry and market data research tools * Priced services: content aggregators versus individual publishers * Using Web 2.0 and social/professional networks * Gathering your own statistics: creating surveys online and commissioning bespoke research * Criteria for assessing and evaluating the quality of the information A significant part of the day will be taken up with practical sessions; exercises will be provided but participants are free to try out searches of their own. This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas. Course Presenter: Karen Blakeman trained and worked as a scientist before becoming an information professional. She has been an independent consultant since 1989 and provides training and consultancy on finding, evaluating and managing electronic information resources; searching the Internet; Web 2.0 and social/professional networks. Her clients include organisations in the private, public and academic sectors. She is an Honorary Fellow of CILIP - Chartered Institute of Library and Information Professionals, an active member of the UK e-Information Group (UKeiG), and a member of the Association of Independent Information Professionals (AIIP).She edits and publishes an electronic newsletter called Tales from the Terminal Room and her blog (http://www.rba.co.uk/wordpress/) reviews recent developments and new services in the world of search and business information. To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at www.ukeig.org.uk. Counting on Statistics for Market Research: finding, evaluating and using resources Netskills Training Suite, University of Newcastle Wednesday, 21st April 2010, 9.30 - 16.30 Costs (including lunch and refreshments): UKeiG members £180 + VAT at the current rate; others £220 + VAT at the current rate Please complete and return this form by 14th April 2010, to Christine Baker, Piglet Cottage, Redmire, Leyburn, North Yorkshire DL8 4EH. Tel & Fax 01969 625751, Email: [log in to unmask] Name(s)................................................................. .................................... Organisation............................................................ ................................... Address................................................................. ...................................... ........................................................................ ....Post Code....................... Tel.......................................Email......................... ..................................... *I am/am not a member of UKeiG (*please delete as necessary) *I enclose a cheque for ......................made payable to UK eInformation Group *Please invoice me/my organisation (* please delete as necessary) A cancellation fee of £25.00 + VAT is payable. No refunds after 14th April 2010 Please specify any special dietary requirements............................................... __Please tick if a CPD certificate is required. Data Protection Act 1998 __Please tick if you do not wish your name and affiliation to appear on the delegate list. __If you are not a member of UKeiG, please tick if you do wish to receive information about future courses and other UKeiG activities UKeiG accepts firm bookings by post, fax, email and through the UKeiG Web site. All fees are payable in full prior to the date of the course. Cancellations received less than 7 working days before the start of the course will be subject to the full fee. For non-attendance at a course there will be no refunds and the full fee will be payable. Substitutions may be made at any time without additional cost. UKeiG reserves the right to cancel a course if insufficient bookings have been received. Delegates will be offered an alternative date or a full refund of the course fee. UKeiG reserves the right to make changes to the programme. UKeiG will not be liable for any consequential loss of travel or accommodation fees due to cancellation of the course. _________________________________ Chris Armstrong - [log in to unmask] for UKeiG - UK eInformation Group w. www.ukeig.org.uk b. ukeig.wordpress.com _____________________________ UKeiG is a Special Interest Group of CILIP Registered Charity Number: 313014 ________________________________________________________________________ ____ UKeiG has the CILIP Seal of Recognition, which recognises high standards in the content and relevance of training courses. See http://www.cilip.org.uk/qualificationschartership/seal/ for details UKeiG is a Special Interest Group of CILIP: the Chartered Institute of Library and Information Professionals. 7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014. Visit our web site: http://www.ukeig.org.uk <http://www.ukeig.org.uk/>