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OK. Let's cut to the chase. How can scientists get their stories heard? Is there anything in place already? Does the Media Expert Group have this in hand?
Imagine a scientist has does some work that has been recently published in a high impact journal ... and attracted no interest from the media. (But it is not the sort of journal a journalist would read.)
The scientist believes the implications of the work are of great relevance and importance because they suggest that conventional wisdom on a topic may be deeply flawed. It questions the work and assumption of most of his/her esteemed colleagues so there is a danger that people is his/her field will decide to ignore it.
Because of the complexity (and danger of ruffling feathers) the story needs to be told carefully. It can't be put in a quick press release. So going to the university press office is not an option.
Let's assume that this scientist is not a wacko and the story really is important. Could this hypothetical humble scientist get access to the "media gatekeepers"? If so, how?
Lesley Newson
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