This is a unique book about how museums, galleries and other cultural organisations large and small can – and are – using Twitter to successfully involve their very diverse communities. And it's written by some of the museum community’s most experienced and creative users of Twitter.
Appropriately, it’s a book with a difference. Our Preview Edition provides early access to the book's content - before it's published. Order it now and you:
• receive a complimentary copy of the final paperback edition on publication in January;
• access the digital version as it's being written, right now - online, download a copy, or print it out;
• can help shape the final product by interacting with the authors and editors.
Whether you're just starting out, or already an experienced user, Twitter for Museums will tell you everything you ever wanted to know about Twitter. And provide in-depth case studies of how museums worldwide, at marginal cost, are successfully using it to:
• attract new visitors
• build their brand
• sell tickets to special events and exhibitions
• enhance PR activities
• raise funds
• boost retail sales
• reach new audiences
• pick up new ideas
• influence decision makers
• link up with professional colleagues
The topics covered include:
• Making the case for Twitter to your organisation
• Having a policy and being clear about your aims
• Protecting the museum’s image and “controlling” content
• Successful tweeting: events, tours, quizzes, prizes, fieldwork, object of the day and lots more
• How to build your followers
• Integrating images, audio and video
• Using Twitter for research
• Using third-party applications
• Monitoring: tracking, measuring and reporting
• Using multiple Twitter accounts
• Linking Twitter to your other social media platforms
We've brought together stellar contributors from three continents, and a highly experienced Editorial Advisory Board, comprising:
• Dana Allen-Greil, Project Manager, New Media, Smithsonian National Museum of American History
• Laurence Hill, Development Manager, Fabrica
• Kaia Landon, Assistant Director and Curator of Collections, Mesa Historical Museum
• Nancy Proctor, Head of New Media, Smithsonian American Art Museum
• Dan Zambonini, Technical Director, Box UK
Graeme Farnell
MuseumsEtc
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