Recent research has given us significant insight into the behaviour of users
as they navigate academic content online. Where does that leave the
publisher website? What can you do to engage with your user community and
what can you do to ensure your content is discovered?
There is still time to BOOK
<http://www.alpsp.org/ngen_public/article.asp?aid=124513> to ensure a place
on this excellent seminar.
Does my content look big in this?
Thursday 11 February, 2010, 76 Portland Place, London, W1B 1NT
Chair: Tracy Gardner, Renew Training
Recent research has given us significant insight into the behaviour of users
as they navigate academic content online. We know that increasingly users
are landing directly at the article level within a publisher website and
that researchers favour library websites, Abstract and Indexing databases,
search engines and a host of other known and unknown community sites and
gateways as their tools of discovery. So where does that leave the
publisher website? What can you do to engage with your user community when
they use so many different resources to find your content? What can you do
to ensure your content is discovered?
With presentations from people across the industry; including publishers,
aggregators, libraries and gateways, this seminar will help you develop
strategies to communicate and connect with your users and ensure that every
route to your content is being utilized. The seminar ends with a look into
the not-so-distant future as it gives some insight into how Web 3.0
technologies will further impact user navigation.
Who should attend: Senior management, marketing, sales and editorial staff
responsible for communicating with end users.
PROGRAMME
0900 Registration, Tea and coffee
0945 Introductions from the Chair
Tracy Gardner, Renew Training
Statistics and Trends: What do we know about user navigation?
1000 Publisher trends and routes to content
Dan Penny, Nature Publishing
1045 How you engage the user and encourage them to stay on your website?
Chris Beckett, Atypon
1130 Tea/coffee
Marketing to End Users: Successful strategies for reaching end users
1145 Publisher experiences of traditional vs new marketing channels
(Twitter, Facebook, Blogs, Social Bookmarking Tools, RSS)
Phil Caisley, BSI British Standards
1215 Successful end-user marketing strategies and new routes to users
Charlie Rapple, TBI Communications Ltd
1245 Lunch
How library technology both enhances and challenges the user experience
1345 Open Access and issues of accessibility
Richard O'Beirne, Oxford University Press
1415 Making your content more visible within library technology layers
Sarah Pearson, Chair of KBART
The role of the "gateway" in user navigation
1445 The library as a gateway
Terry Bucknell, University of Liverpool
1515 Tea/coffee
1530 The A&I and why is it so important. What are its challenges and
where does it see itself in the future
Shaun Hobbs, CABI
Web 3.0 and effects on user navigation
1600 The navigation of the future.
Zach Beauvais, TALIS
1630 Closing remarks followed by networking reception with wine and
nibbles
Book online <http://www.alpsp.org/ngen_public/article.asp?aid=124513> or
contact me for further information
Diane French
Events and Database Administrator
The Association of Learned and Professional Society Publishers (ALPSP)
Telephone/Fax: 01827 709188
Email: [log in to unmask]
Please visit our website at: www.alpsp.org
ALPSP Seminars
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Know your rights - opportunities and pitfalls in content licensing, 27
January, London
<blocked::blocked::http://www.alpsp.org/ngen_public/article.asp?aid=124513>
Does my content look big in this? 11 February, London
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